9781412992251

Conducting Online Surveys

by
  • ISBN13:

    9781412992251

  • ISBN10:

    1412992257

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-11-23
  • Publisher: SAGE Publications, Inc

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Supplemental Materials

What is included with this book?

Summary

This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

Table of Contents

Introduction
Planning the Digital Survey
Sampling
Writing Survey Questions
Designing and Developing the Survey Instrument
Conducting the Survey
Processing and Analyzing the Survey Data
Reporting the Survey Results
Concluding Comments
American Association for Public Opinion Research, Code of Ethics
Commonly Used Survey Questions
Table of Contents provided by Publisher. All Rights Reserved.

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