Conducting Online Surveys
- ISBN13:
9781412992251
- ISBN10:
1412992257
- Edition: 2nd
- Format: Paperback
- Copyright: 2011-11-23
- Publisher: SAGE Publications, Inc
- More Book Details
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
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Supplemental Materials
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
- The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Summary
This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.
Table of Contents
| Introduction | |
| Planning the Digital Survey | |
| Sampling | |
| Writing Survey Questions | |
| Designing and Developing the Survey Instrument | |
| Conducting the Survey | |
| Processing and Analyzing the Survey Data | |
| Reporting the Survey Results | |
| Concluding Comments | |
| American Association for Public Opinion Research, Code of Ethics | |
| Commonly Used Survey Questions | |
| Table of Contents provided by Publisher. All Rights Reserved. |
