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What is included with this book?
| Introduction | |
| What Is a Survey? | |
| Why Is a Book Specific to Online Survey Research Needed? | |
| When Should an Online Survey Be Used? | |
| Online Survey Studies | |
| Summary | |
| Planning The Online Survey | |
| E-Mail Surveys | |
| Internet/Intranet (Web Page) Surveys | |
| What to Consider When Buying Survey Software and Selecting a Web Survey Host | |
| Survey Objectives | |
| Survey Timelines | |
| Survey Research Ethics | |
| Summary | |
| Sampling | |
| Populations and Samples | |
| Sampling Techniques for Internet Surveys | |
| Sources of Error in Online Surveys | |
| Summary | |
| Writing Survey Questions | |
| General Considerations | |
| Validity of Measurement | |
| Respondent-Centered Threats to Validity | |
| Question Format and Wording | |
| Level of Measurement | |
| Demographic Questions | |
| Pretesting | |
| Summary | |
| Designing and Developing the Survey Instrument | |
| Questionnaire Design | |
| Making Your Survey Accessible to Everyone | |
| Ensuring That Participants Respond Only Once | |
| Summary | |
| Conducting the Survey | |
| Methods of Recruitment | |
| Increasing the Response Rate | |
| Thank-You Notes | |
| Summary | |
| Processing and Analyzing the Survey Data | |
| Planning for Data Analysis | |
| Tracking the Surveys | |
| Creating a Codebook for E-Mail Surveys | |
| Data Cleaning | |
| Data Transformation | |
| Descriptive Statistics | |
| Inferential Statistics | |
| Summary | |
| Reporting the Survey Results | |
| Preliminary Considerations | |
| Format of a Survey Report | |
| Oral Presentations | |
| Poster Session Presentations | |
| Visual Aids | |
| Matching Survey Results to Type of Display | |
| Distributing Results Using a Web-Based Survey Development Tool | |
| Summary | |
| Concluding Comments | |
| Opportunities and Challenges in Online Survey Research | |
| Benefits of Online Surveys | |
| The Future of Online Survey Research | |
| Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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