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Purchase Benefits
What is included with this book?
How Do We Know? | p. 1 |
Introduction: What This Text Is About | p. 1 |
A Few Quick Tips for Using This Text | p. 2 |
Preamble for Chapter 1 | p. 2 |
A Brief History of Human Knowledge | p. 4 |
Metaphysical Systems | p. 4 |
Philosophy | p. 6 |
Physiology and the Physical Sciences | p. 7 |
Experimental Psychology | p. 7 |
The Four Canons of Science | p. 8 |
Determinism | p. 8 |
Empiricism | p. 12 |
Parsimony | p. 14 |
Testability | p. 17 |
Four Ways of Knowing About the World | p. 21 |
Summary | p. 24 |
Study Questions | p. 24 |
Notes | p. 25 |
How Do We Find Out? The Logic, Art, and Ethics of Scientific Discovery | p. 26 |
The Logic of Scientific Discovery | p. 27 |
Laws, Theories, and Hypotheses | p. 27 |
The Science of Observation | p. 31 |
Three Approaches to Hypothesis Testing | p. 34 |
The Art of Scientific Discovery | p. 44 |
Inductive Techniques for Developing Ideas | p. 45 |
Deductive Techniques for Developing Ideas | p. 47 |
The Ethics of Scientific Discovery | p. 50 |
The Evolution of Ethical Guidelines | p. 50 |
Modern Internal Review Boards and Risk-Benefit Analyses | p. 52 |
A Primer in Ethical Guidelines | p. 54 |
Summary | p. 57 |
Study Questions | p. 57 |
Notes | p. 58 |
Moving From Fact to Truth: Validity, Reliability, and Measurement | p. 59 |
Three Strange Stories | p. 60 |
Validity | p. 61 |
Internal Validity | p. 61 |
External Validity | p. 63 |
Construct Validity | p. 64 |
Conceptual Validity | p. 65 |
Reliability | p. 68 |
Reliability, Validity, and the "More Is Better" Rule | p. 72 |
Measurement Scales | p. 73 |
Nominal Scales | p. 74 |
Ordinal Scales | p. 74 |
Interval Scales | p. 74 |
Ratio Scales | p. 75 |
The Validity of Measurement Assumptions | p. 75 |
Summary | p. 76 |
Study Questions | p. 77 |
Moving From Notions to Numbers: Psychological Measurement | p. 78 |
Converting Notions to Numbers: The Two Major Challenges | p. 80 |
The Judgment Phase | p. 81 |
Walking a Mile in Someone Else's Moccasins: Perspective Taking | p. 81 |
Wording Questions Well for Everyone: Being Clear and Simple | p. 86 |
The Response Translation Phase | p. 97 |
The Number of Scale Points | p. 97 |
The Importance of Anchors | p. 98 |
Putting It All Together: The EGWA Scale | p. 103 |
Special Cases Require Special Scales | p. 103 |
From Writing Questions to Creating Scales | p. 105 |
Three Steps to Designing Questionnaires | p. 106 |
Alternate Measures | p. 107 |
Summary | p. 112 |
Study Questions | p. 113 |
How Do We Misinterpret? Common Threats to Validity | p. 115 |
One Strange and Lucrative Story | p. 116 |
People Are Different | p. 117 |
Individual Differences and "Third Variables" | p. 117 |
Selection Bias and Nonresponse Bias | p. 118 |
People Change | p. 120 |
History and Maturation | p. 121 |
Regression Toward the Mean | p. 122 |
The Process of Studying People Changes People | p. 125 |
Testing Effects | p. 126 |
Experimental Mortality (Attrition) | p. 128 |
Participant Reaction Bias | p. 130 |
Experimenter Bias | p. 135 |
Moving From Three Threats to Two: Confounds and Artifacts | p. 137 |
Confounds | p. 137 |
Artifacts | p. 140 |
Confounds Versus Artifacts | p. 143 |
Summary | p. 143 |
Study Questions | p. 143 |
Note | p. 144 |
Nonexperimental Research Designs | p. 145 |
Describing the World of a Single Participant: Case Studies | p. 145 |
Please Don't Try This at Home: The Case of Phineas Gage | p. 146 |
My Life as a Dog: The Case of Stephen D. | p. 147 |
Really, Really Late Night with Peter Tripp | p. 148 |
The Life and Very Hard Times of Sarah | p. 149 |
The Man Who Forgot His Wife and His Hat | p. 150 |
What Makes a Case Study Scientific? | p. 152 |
Describing the State of the World at Large: Single-Variable Research | p. 153 |
Population Surveys | p. 154 |
Epidemiological Research | p. 156 |
Research on Public Opinion | p. 157 |
Limitations and Drawbacks of Population Surveys | p. 159 |
Single-Variable Convenience Samples | p. 160 |
Describing Associations: Multiple-Variable Research | p. 161 |
Correlational Methods | p. 161 |
Person Confounds | p. 163 |
Environmental Confounds | p. 163 |
Operational Confounds | p. 163 |
A Reminder About Reverse Causality | p. 165 |
Archival Research | p. 166 |
Observational Research | p. 170 |
Confounds Can Be Measured Too! | p. 172 |
Summary | p. 174 |
Study Questions | p. 174 |
Notes | p. 175 |
Experience Carefully Planned: Experimental Research Designs | p. 176 |
A Wonderful Method | p. 176 |
A Brief History of True Experiments | p. 177 |
Strengths of True Experiments | p. 182 |
True Experiments Eliminate Individual Differences | p. 182 |
True Experiments Eliminate Other Kinds of Confounds | p. 184 |
True Experiments Pull Researchers Into the Laboratory | p. 186 |
True Experiments Allow Researchers to Observe the Invisible | p. 186 |
True Experiments Provide Information About Statistical Interactions | p. 188 |
True Experiments Minimize Noise | p. 189 |
A Summary of Experimentation | p. 190 |
Are True Experiments Realistic? | p. 190 |
The Problem: Artificiality | p. 191 |
The Solution: Two Forms of Realism | p. 192 |
Is There a Recipe for Experimental Realism? | p. 197 |
Trade-Offs Between Internal and External Validity | p. 198 |
The "How-To"s of Laboratory Studies | p. 202 |
Setting the Stage | p. 202 |
Rehearsing and Playing the Part | p. 204 |
When the Study Is Done: Replicate as Needed | p. 206 |
Summary | p. 208 |
Study Questions | p. 209 |
Notes | p. 209 |
Experience Carefully Exploited: Quasi-Experimental Research Designs | p. 211 |
One Very Old Story | p. 211 |
Why Quasi-Experiments? | p. 213 |
Kinds of Quasi-Experiments | p. 214 |
Person-by-Treatment Quasi-Experiments | p. 214 |
Natural Experiments | p. 219 |
Nature and Treatment Designs | p. 221 |
Comparability | p. 224 |
Patched-Up Designs | p. 225 |
Evaluating a Teaching Tool | p. 226 |
Would a Rose by Any Other Name Move to Rosemont? | p. 232 |
When True Experiments and Quasi-Experiments Collide | p. 235 |
Summary | p. 240 |
Study Questions | p. 240 |
Notes | p. 241 |
Choosing the Right Research Design | p. 242 |
One Obscure Movie | p. 242 |
One-Way Designs | p. 243 |
Factorial Designs | p. 245 |
Ins and Outs of Factorial Designs | p. 245 |
Main Effects | p. 247 |
Interactions | p. 249 |
Within-Subjects Designs | p. 258 |
Advantages of Within-Subjects Designs | p. 258 |
Disadvantages of Within-Subjects Designs | p. 260 |
Solutions | p. 262 |
Mixed-Model Designs | p. 266 |
Summary | p. 267 |
Study Questions | p. 267 |
Notes | p. 268 |
A Brief Course in Statistics | p. 270 |
Descriptive Statistics | p. 270 |
Central Tendency and Dispersion | p. 271 |
The Shape of Distributions | p. 273 |
Inferential Statistics | p. 276 |
Probability Theory | p. 278 |
A Study of Cheating | p. 281 |
Things That Go Bump in the Light: Factors That Influence the Results of Significance Tests | p. 284 |
Alpha Levels and Type I and II Errors | p. 284 |
Effect Size and Significance Testing | p. 285 |
Measurement Error and Significance Testing | p. 285 |
Sample Size and Significance Testing | p. 286 |
Restriction of Range and Significance Testing | p. 286 |
The Changing State of the Art: Alternate Perspectives on Statistical Hypothesis Testing | p. 287 |
Estimates of Effect Size | p. 288 |
Meta-Analysis | p. 290 |
Summary | p. 292 |
Study Questions | p. 292 |
Notes | p. 293 |
Telling the World About It | p. 294 |
The Hourglass Approach to Empirical Research Papers | p. 295 |
Some "Rules" to Writing Research Papers | p. 298 |
Be Correct | p. 298 |
Be Clear | p. 298 |
Be Comprehensive (but Discerning) | p. 301 |
Be Concise | p. 302 |
Be (Somewhat) Cautious | p. 304 |
Be Assertive | p. 305 |
Be Predictable | p. 306 |
Be Creative | p. 307 |
Be Original (and Cite Your Lack of Originality) | p. 308 |
Be Gender Neutral | p. 309 |
Be Easy on the Eyes | p. 309 |
No More Rules | p. 311 |
How to Give a Good Talk in Psychology (by Daniel T. Gilbert) | p. 311 |
Have a Plan | p. 311 |
Tell the Plan | p. 313 |
Start at the Beginning | p. 313 |
Be Painfully Clear | p. 314 |
Talk About One Interesting Thing | p. 315 |
Take Charge of the Interaction | p. 316 |
End at the End | p. 317 |
Summary | p. 317 |
Study Questions | p. 318 |
Putting Your Knowledge to Work: 20 Methodology Problems | p. 319 |
In Search of a Delicious, Low-Fat TV Show | p. 320 |
Let's Get Supernatural | p. 320 |
Fly Away Home | p. 320 |
Impressive Pickup Lines | p. 321 |
Clever Who? | p. 321 |
Life Sucks and So You Die | p. 322 |
On the Drawbacks of Liking Yourself | p. 322 |
The Early Bird Gets the Win? | p. 323 |
Testosterone Makes Better Dive Bombers | p. 323 |
Working Your Fingers to the Dean's List | p. 324 |
To Thine Own Selves Be True | p. 324 |
A Rosy Mood by Any Other Name? | p. 324 |
Old Geniuses Never Die Young? | p. 325 |
Sampling Student Opinion | p. 325 |
I'm Speechless | p. 326 |
He May Be Small but He's Slow | p. 327 |
Everyone's a Winner | p. 328 |
Can a Couple of Beers Really Go Straight to Your Belly? | p. 328 |
What's in a Name? | p. 328 |
Are You Threatening Me? | p. 329 |
Coda | p. 331 |
Hands-On Activities | p. 332 |
Hands-On Activity 1 | p. 332 |
Galileo's Dice | p. 332 |
Group 1 (the Logical Counters of Ways) | p. 333 |
Group 2 (the Logical Expected Evaluators) | p. 333 |
Groups 3 and/or 4 (the Empiricists) | p. 333 |
What About Intuition and Authority? | p. 334 |
More Detailed Instructions for Groups 1 and 2 | p. 334 |
Questions | p. 336 |
Hands-On Activity 2 | p. 336 |
Regression Toward the Mean | p. 336 |
Questions for Group Discussion | p. 338 |
Special Notes to the Instructor | p. 338 |
Hands-On Activity 3 | p. 339 |
A Double-Blind Taste Test with Popular Colas | p. 339 |
Information for the Experimenter | p. 339 |
Instructions for Participants in the Cola Taste Test | p. 340 |
Questions for Students | p. 340 |
Hands-On Activity 4 | p. 344 |
The Stroop Interference Effect | p. 344 |
Advance Preparation | p. 345 |
Task Instructions | p. 345 |
Methodological Notes | p. 346 |
Methodology Exercises | p. 349 |
Methodology Exercise 1 | p. 349 |
Partial Correlation | p. 349 |
Hypothetical Data From Observational Study of Cookie Thefts | p. 350 |
A Question | p. 350 |
More Data | p. 351 |
Complete Data for Observational Study of Cookie Thefts | p. 351 |
More Questions | p. 352 |
Methodology Exercise 2 | p. 352 |
Random Assignment | p. 352 |
Questions | p. 354 |
Methodology Exercise 3 | p. 354 |
Interactions | p. 354 |
Methodology Exercise 4 | p. 357 |
Repeated Measures Designs | p. 357 |
Questions | p. 359 |
How to Describe the Results of Statistical Analyses | p. 361 |
The Mysterious Spheres | p. 362 |
The Murder Rate Study | p. 362 |
The Survey Study of Apathy and Energy | p. 364 |
The Newlywed Marriage Study | p. 366 |
The Stereotyping Study | p. 369 |
A Brief Return to Roberto and to the Newlywed Study | p. 372 |
The Duck in the Drugstore Study | p. 373 |
Notes | p. 376 |
The Role of Status in Producing Depressed Entitlement in Women's and Men's Pay Allocations | p. 377 |
Glossary | p. 397 |
References | p. 409 |
Name Index | p. 419 |
Subject Index | p. 423 |
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.