Confessions of an Event Planner Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion

by Allen, Judy

• ISBN13: 9780470160183
• ISBN10: 0470160187
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-03-26
• Publisher: Wiley

Summary

Meet Emma Starr, event planner extraordinaire. She travels the world designing, producing, and orchestrating one-of-a-kind corporate and social events. She has seen it all-what can and does go wrong when you add the guests to a well-planned event program-and she shares her amazing stories in Confessions of an Event Planner. These real-life, fictionalized scenarios offer a behind-the-scenes look at the world of business entertaining and event planning that will prepare you for anything, and show you how to be a master of discretion. Book jacket.

Author Biography

Judy Allen is one of the world’s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events—corporate, social, and celebrity—for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary celebration for Fiddler on the Roof.

Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.

The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.

Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living™ (www.sensualhomeliving.com) and other initiatives.

Table of Contents

Preface	p. ix
Acknowledgements	p. xix
Meetings, Mayhem and Margaritaville	p. 1
Sun Jammin'	p. 49
You Want Me To Try Alligator, Rattlesnake and What???	p. 91
Wedding Daze	p. 121
From City Lights to Desert Nights	p. 127
Inventive Incentives	p. 161
All Hail (or Oh, Hell) to the Man Who Would Be King	p. 167
Long Commute to Work	p. 189
Guests Gone Wild	p. 205
Taking an Ethical Stand	p. 221
Social Agenda	p. 231
Rocking the Casbah	p. 255
Conclusion	p. 259
Final Assignment	p. 261
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