Conflict and Tradeoffs in Decision Making

by Edited by Elke U. Weber , Jonathan Baron , Graham Loomes

• ISBN13: 9780521176323
• ISBN10: 0521176328
• Edition: Revised
• Format: Paperback
• Copyright: 2011-03-03
• Publisher: Cambridge University Press

Summary

What makes some decisions easy and others difficult? Research in judgment and decision making indicates that conflict plays a decisive role in decision-making processes. The essays in this book, originally published in 2001, address questions about the causes of conflict and its effects on decision making and emotions, particularly (but not only) the emotion of regret. Several chapters address the role of attribute tradeoffs, such as that between money and risk, in the measurement of values for policy purposes. The chapters provide overviews of several research programs and present intriguing data. Methods involve hypothetical scenarios, other questionnaires, interviews, and observations of behavior outside the laboratory. Although most authors are influenced by psychology, others take economic and sociological approaches.

Table of Contents

Introduction

Predicting perceived differences in tradeoff difficulty

The enhancement of feature salience in dichotomous choice dilemmas

The impact of emotional trade-off difficulty on decision behavior

Impulse buying in ordinary and 'compulsive' consumers

What to do when decisions go awry: behavioral consequences of experienced regret

Decisions about prenatal screening

Talk about tradeoffs: judgements of relative importance and contingent decision behavior

Private values and public policy

Measuring value tradeoffs: problems and some solutions

Decisions with multiple stakeholders and conflicting objectives

Designing websites to empower health care consumers

Interpreting conflicts between intuition and formal models

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