Conjoint Measurement: Methods and Applications

by Gustafsson, A.; Herrmann, Andreas; Huber, Frank

• ISBN13: 9783540423232
• ISBN10: 3540423230
• Edition: 2nd
• Format: Hardcover
• Copyright: 2001-10-01
• Publisher: Springer Verlag

Summary

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Table of Contents

Foreword	1	(5)
Paul E. Green
Conjoint Analysis as an Instrument of Market Research Practice	5	(42)
Anders Gustafsson
Andreas Hermann
Frank Huber
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price	47	(20)
Vithala R. Rao
Henrik Sattler
Developing Business Solutions from Conjoint Analysis	67	(30)
Sid Simmons
Mark Esser
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data	97	(24)
Daniel Baier
Wolfgang Gaul
A Comparison of Conjoint Measurement with Self-Explicated Approaches	121	(14)
Henrik Sattler
Susanne Hensel-Borner
New Product Development in the Software Industry: The Role of Conjoint Analysis	135	(26)
Gian Luca Marzocchi
Sergio Brasini
Marcello Rimessi
Non-geometric Plackett-Burman Designs in Conjoint Analysis	161	(22)
Ola Blomkvist
Fredrik Ekdahl
Anders Gustafsson
On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results	183	(26)
Frank Huber
Andreas Herrmann
Anders Gustafsson
The Value of Extent-of-Preference Information in Choice-based Conjoint Analysis	209	(16)
Terry Elrod
Keith Chrzan
Confounding of Effects in Rank-Based Conjoint - Analysis	225	(26)
Thorsten Teichert
A Multi-trait Multi-Method Validity Test of	251	(28)
Partworth Estimates
Wagner Kamakura
Muammer Ozer
Adaptive Conjoint Analysis:Understanding the Methodology and Assessing Reliability and Validity	279	(26)
Andreas Herrmann
Dirk Schmidt-Gallas
Frank Huber
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods	305	(40)
Jordan Louviere
David Hensher
Joffre Swait
Conjoint Choice Experiments:General Characteristics and Alternative Model Specifications	345	(42)
Rinus Haaijer
Michel Wedel
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages	387	(28)
Benedict G.C. Dellaert
Aloys W.J. Borgers
Jordan J. Louviere
Harry J.P. Timmermans
Latent Class Models for Conjoint Analysis	415	(32)
Venkatram Ramaswamy
Steven H. Cohen
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis	447	(32)
Wayne S. Desarbo
Christian F. Desarbo
Dealing with Product Similarity in Conjoint Simulations	479	(18)
Joel Huber
Bryan Orme
Richard Miller
Evaluating Brand Value - A Conjoint Measurement Application for the Automotive Industry	497	(18)
Claus Kolvenbach
Stefanie Krieg
Claudio Felten
Continuous Conjoint Analysis	515	(24)
Dick R. Wittink
Sev K. Keil
Author Index	539