Connect 1-Semester Access Card for Business

by Ferrell, O. C.; Hirt, Geoffrey; Ferrell, Linda

• ISBN13: 9780077637071
• ISBN10: 0077637070
• Additional ISBN(s): 9780077436926
• Edition: 4th
• Format: eBook
• Copyright: 2014-01-24
• Publisher: McGraw-Hill Education
• More Book Details
• Purchase Benefits

Summary

The business world can be hazy—tough to navigate and understand. With obstacles put in place to question a potential leader’s ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles?

M: Business brings clarity to what business is about. Its design provides a cutting edge approach to business, and its technology components offer an active learning environment, allowing students to envision a prosperous career in business.

Table of Contents

Part 1 – Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Chapter 3: Business in a Borderless World

Part 2 – Starting and Growing a Business

Chapter 4: Options for Organizing Business

Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3 – Managing for Quality and Competitiveness

Chapter 6: The Nature of Management

Chapter 7: Organization, Teamwork, and Communication

Chapter 8: Managing Service and Manufacturing Operations

Part 4 – Creating the Human Resource Advantage

Chapter 9: Motivating the Workforce

Chapter 10: Managing Human Resources

Part 5 – Marketing: Developing Relationships

Chapter 11: Customer Driven Marketing

Chapter 12: Dimensions of Marketing Strategy

Chapter 13: Digital Marketing and Social Networking

Part 6 – Financing the Enterprise

Chapter 14: Accounting and Financial Statements

Chapter 15: Money and the Financial System

Chapter 16: Financial Management and Securities Markets