The following 5 types of Interactives are available with BUSINESS and based on book-specific content:
1. Case Video Pop-up Analysis: Case study videos are included, and include 6 multiple-choice pop-up questions (specific to BUSINESS) that appear as the video plays, to test concept and/or terminology comprehension, i.e., Which is causing Wal-mart trouble? Å. Low prices B. Low wages C. Low taxes.
2. Drag and Drop Sequencing Activity: To reinforce either chronological or multi-step processes, we provide a written overview of a topic from the text (for example, Collective Bargaining, Ferrell p.340). The 8 items that represent each the steps of the overall process are included that the student will place in order on the provided timeline. If applicable a 2nd task will be to assign the appropriate ‘players’ to each task.
3. Prediction/Decision Generators: Students are presented with 2-3 concepts from the text and a written case study that illustrates the concepts presented. The students will then answer a series of questions to either predict what the company will do or reach a decision on a certain issue (the 'evidence' presented will be very concrete to ensure a clearly correct response). For example, create a profile of a valuable worker who is displaying a wide area of motivational problems. Students are provided with the various theories on motivation and a series of questions to decipher the best course of action for this worker's manager.
4. Comprehension Multiple-Choice Activities: In order to reinforce comprehension of terminology within context, a case example from the text is included that illustrates key terms from the chapter. Students will then be provided with 6 multiple-choice questions that bridge the content from the case to the mastery of terminology, i.e. 1. Zingerman Community of Businesses is an example of a: A. Merger B. Sole Proprietorship C. Corporation.
5. Chart Population: Students will be asked to categorize information by assigning items to specific fields within a chart. Students will then be asked to analyze the chart created with 6 multiple-choice questions. For example, we will create a person’s buying behavior profile and ask students to categorize each attribute statement by types of psychological and social variables of buying behavior.The multiple-choice questions that follow will focus on how these behaviors translate into components of a company strategy.