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9781259304729

Connect Plus Communication Access Card for Communication Research

by
  • ISBN13:

    9781259304729

  • ISBN10:

    1259304728

  • Edition: 4th
  • Format: eBook
  • Copyright: 2014-07-30
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Summary

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective. It provides tools that make assessment easier, learning more engaging, and studying more efficient. For instance, Connect contains SmartBook, the first and only adaptive reading experience available for the higher education market. Powered by the intelligent and adaptive LearnSmart engine, SmartBook facilitates the reading process by identifying what content a student knows and doesn’t know. As a student reads Communication Research: Asking Questions, Finding Answers, the material continuously adapts to ensure that he or she is focused on the content most crucial to closing specific knowledge gaps.

Table of Contents

Contents

Preface

SECTION 1: Research Basics

Chapter 1 Introduction to Communication Research

Chapter 2 The Research Process: Getting Started

Chapter 3 Research Ethics

SECTION 2: Quantitative Communication Research

Chapter 4 Introduction to Quantitative Research

Chapter 5 Measurement

Chapter 6 Populations, Samples, and Sample Size

Chapter 7 Quantitative Research Designs

Chapter 8 Surveys and Questionnaires

Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing

Chapter 10 Testing for Differences

Chapter 11 Testing for Relationships

Chapter 12 Quantitative Analysis of Text

Chapter 13 Reading and Writing the Quantitative Research Report

SECTION 3: Qualitative Communication Research

Chapter 14 Introduction to Qualitative Research

Chapter 15 Designing Qualitative Research

Chapter 16 Qualitative Methods of Data Collection

Chapter 17 Analyzing Qualitative Data

Chapter 18 Reading and Writing the Qualitative Research Report

Glossary

References

Author Index

Subject Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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