Conquer the Chaos : How to Grow a Successful Small Business Without Going Crazy

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2010-06-08
  • Publisher: Wiley

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Create the business you want without sacrificing the lifestyle you deserve. The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated. Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place. Successfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more. Get from just surviving to growing your company and experiencing success. Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.

Author Biography

Clate Mask is the co-founder and CEO of Infusionsoft, the leading provider of Email Marketing 2.0 software for small businesses. Clate loves to help small businesses grow. His passion for entrepreneurship is infectious and obvious from the moment he begins speaking. His dream is to revolutionize small business growth through smart automation.

Scott Martineau is the cofounder and VP of Product Management at Infusionsoft. Scott is a serial entrepreneur who can't imagine ever working a "regular job." He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses.

Table of Contents

Forewordp. xi
Prefacep. xv
Acknowledgmentsp. xxiii
The Quest for Freedomp. 1
The Entrepreneurial Revolutionp. 3
The Path to Revolutionp. 6
The Hierarchy of Freedomsp. 15
Enter, Chaosp. 23
The Infusionsoft Storyp. 28
Symptoms of Chaosp. 32
Causes of Chaosp. 37
Grow or Diep. 45
A Mentality of Growthp. 48
Why Entrepreneurs Choose not to Growp. 50
You Don't Want to Grow Your Businessp. 51
You're Relying on Referrals and Repeat Businessp. 52
You Believe You'll Just Figure It outp. 53
You Do Everything Yourself-Manuallyp. 54
Introducing-The Strategies for Conquering Chaosp. 56
Mindset Strategies: Achieving Balancep. 59
Emotional Capitalp. 61
Your Emotional Capital Bank Accountp. 64
Making Deposits in your Emotional Bank Accountp. 67
Spot-Check your Emotional Capitalp. 78
Disciplined Optimismp. 79
The Three Components of Disciplined Optimismp. 83
Opportunities to Practice Disciplined Optimismp. 88
Practical Ways to Cultivate Disciplined Optimismp. 92
Disciplined Optimism and Passionp. 94
Entrepreneurial Independencep. 97
The Advice You Getp. 100
Facing the Challenge of Independencep. 103
The Benefits of Independencep. 108
Systems Strategies: Controlling Speedp. 115
Centralizep. 117
The Need to Centralizep. 119
Multiple System Chaosp. 122
The Struggle of Disjointed Systemsp. 123
The Value of the Right Systemp. 128
The Process of Centralizationp. 131
Follow-Upp. 137
The Most Neglected Marketing Principlep. 140
How Lack of Follow-Up Is Creating Chaosp. 143
Why Follow-Up Breaks Downp. 146
The Benefits of Follow-Upp. 149
The Science Behind Effective Follow-Upp. 151
Automatep. 155
From Manual to Automatedp. 158
What You Can and Should Automatep. 163
A Story of Automationp. 169
Find Your Freedomp. 173
Avoiding the Backslidep. 175
The Myth of Long, Hard Workp. 178
Harnessing Your Unbridled Passionp. 180
The Belief Your Business Will Fail without Youp. 182
The Liberated Entrepreneurp. 185
Climbing the Hierarchy of Freedomp. 187
Giving up the Chaosp. 192
Appendix: Small Business Resourcesp. 195
Referencesp. 197
About the Authorsp. 199
Indexp. 201
Table of Contents provided by Ingram. All Rights Reserved.

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