The Construction of Optimal Stated Choice Experiments Theory and Methods

by Street, Deborah J.; Burgess, Leonie

• ISBN13: 9780470053324
• ISBN10: 0470053321
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-07-09
• Publisher: Wiley-Interscience

Summary

The principal aim of the book is to make accessible the construction methods for the best possible designs to use to model human decision making in many fields from marketing to medicine.

Author Biography

Deborah J. Street, PhD, is Professor of Statistics at the University of Technology, Sydney in Australia. She has over twenty years of academic experience in the construction of designed experiments and has published over 100 articles on the subject.

Leonie Burgess, PhD, is Senior Research Fellow in Mathematical Sciences at the University of Technology, Sydney in Australia. Her research interests include the design and computer-based construction of experiments, and she has published many research papers on the design and construction of optimal choice experiments.

Table of Contents

List of Tables

Preface

Typical Stated Choice Experiments

Factorial Designs

The MNL Model and Comparing Designs

Paired Comparison Designs for Binary Attributes

Larger Choice Set Sizes for Binary Attributes

Designs for Asymmetric Attributes

Various Topics

Practical Techniques For Constructing Choice Experiments

Bibliography

Index

Table of Contents provided by Publisher. All Rights Reserved.