In recent years there have been increasing concerns about the potential health risks of genetically modified foods. Consumer perceptions vary between countries, but are probably most pronounced in Europe and least in North America. These have had a profound and controversial effect on the development of markets for GM products.This book presents a compilation of studies of consumer acceptance of GM foods. These studies utilized different methods and evidence including: price and expenditure data; experimental methods; "willingness to pay"; consumer attitudes; and economic consequences.

Contributors

vii

Acknowledgements

Introduction

PART I: STUDIES UTILIZING PRICE AND EXPENDITURE DATA

1 Do Agricultural Commodity Prices Respond to GMO Bans?

(8)

Joe L. Parcell and Nicholas G. Kalaitzandonakes

2 Consumer Acceptance and Labelling of GMOs in Food Products: a Study of Fluid Milk Demand

(14)

Kristin Kiesel, David Buschena and Vincent Smith

3 Consumer Purchasing Behaviour towards GM Foods in The Netherlands

(18)

Leonie Marks, Nicholas G. Kalaitzandonakes and Steven Vickner

PART II: STUDIES UTILIZING EXPERIMENTAL METHODS

4. The Welfare Effects of Implementing Mandatory GM Labelling in the USA

(12)

Wallace E. Huffman, Matthew Rousu, Jason F. Shogren and Abebayehu Tegene

5 Using Simulated Test Marketing to Examine Purchase Interest in Food Products that are Positioned as GMO-free

(8)

Marianne McGarry Wolf, Angela Stephens and Nicci Pedrazzi

PART III: STUDIES UTILIZING WILLINGNESS-TO-PAY METHODS

6. Measuring the Value of GM Traits: the Theory and Practice of Willingness-to-pay Analysis

(12)

Simbo Olubobokun and Peter W.B. Phillips

7. Willingness to Pay for GM Food Labelling in New Zealand

(10)

William Kaye-Blake, Kathryn Bicknell and Charles Lamb

8 Contingent Valuation of Breakfast Cereals Made of Non-biotech Ingredients

(12)

Wanki Moon and Siva Balasubramanian

9 A Comparative Analysis of Consumer Acceptance of GM Foods in Norway and in the USA

(16)

Wen D. Chern and Kyrre Rickertsen

10 Comparing Consumer Responses toward GM Foods in Japan and Norway

111

(6)

Jill J. McCluskey, Kristine M. Grimsrud and Thomas I. Wahl

11 Willingness to Pay for GM Foods: Results from a Public Survey in the USA

117

(14)

Hsin-Yi Chen and Wen S. Chern

PART IV: STUDIES OF CONSUMER ACCEPTANCE

12 A Comparison of Consumer Attitudes Towards GM Food in Italy and the USA

131

(12)

Marianne McGarry Wolf, Paola Bertolini and Jacob Parker-Garcia

13 Consumer Attitudes Towards GM Food in Ireland and the USA

143

(12)

Marianne McGarry Wolf, Juliana McDonnell, Christine Domegan and Heidi Yount

14 Attitudes toward GM Food in Colombia

155

(8)

Douglas Pachico and Marianne McGarry Wolf

15 Consumer Acceptance and Development Perspectives of Functional Food in Germany

163

(6)

Heiko Dustmann and H. Weindlmaier

16 Factors Explaining Opposition to GMOs in France and the Rest of Europe

169

(20)

Sylvie Bonny

PART V: STUDIES OF ECONOMIC CONSEQUENCES

17 Introducing Novel Protein Foods in the EU: Economic and Environmental Impacts

189

(20)

Xuegin Zhu, Ekko van Ierland and Justus Wesseler

18 Consumer Attitudes Towards GM Foods: the Modelling of Preference Changes

209

(22)

Chantal Pohl Nielsen, Karen Thierfelder and Sherman Robinson

Index

231

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