did-you-know? rent-now

Rent More, Save More! Use code: ECRENTAL

did-you-know? rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781266827389

Consumer Behavior

by
  • ISBN13:

    9781266827389

  • ISBN10:

    1266827382

  • Edition: 15th
  • Format: Loose-leaf
  • Copyright: 2023-01-25
  • Publisher: MCGRAW

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Buyback Icon We Buy This Book Back!
    In-Store Credit: $34.13
    Check/Direct Deposit: $32.50
    PayPal: $32.50
List Price: $186.08 Save up to $133.05
  • Rent Book $53.03
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    IN STOCK USUALLY SHIPS WITHIN 24-48 HOURS.
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent Consumer Behavior [ISBN: 9781266827389] for the semester, quarter, and short term or search our site for other textbooks by Hawkins, Dr Delbert , Mothersbaugh, David , Kleiser, Susan Bardi. Renting a textbook can save you up to 90% from the cost of buying.

Table of Contents

PART ONE: INTRODUCTION 

Chapter 1: Consumer Behavior and Marketing Strategy  


PART TWO: EXTERNAL INFLUENCES 

Chapter Two: Cross-Cultural Variations in Consumer Behavior  

Chapter Three: The Changing American Society: Values  

Chapter Four: The Changing American Society: Demographics and Social Stratification  

Chapter Five: The Changing American Society: Subcultures  

Chapter Six: The American Society: Families and Households  

Chapter Seven: Group Influences on Consumer Behavior  

Part Two Cases: Cases 2–1 through 2–8  


PART THREE: INTERNAL INFLUENCES  

Chapter Eight: Perception  

Chapter Nine: Learning, Memory, and Product Positioning  

Chapter Ten: Motivation, Personality, and Emotion  

Chapter Eleven: Attitudes and Influencing Attitudes  

Chapter Twelve: Self-Concept and Lifestyle  

Part Three Cases: Cases 3–1 through 3–9  


PART FOUR: CONSUMER DECISION PROCESS 

Chapter Thirteen: Situational Influences  

Chapter Fourteen: Consumer Decision Process and Problem Recognition  

Chapter Fifteen: Information Search  

Chapter Sixteen: Alternative Evaluation and Selection  

Chapter Seventeen: Outlet Selection and Purchase  

Chapter Eighteen: Post Purchase Processes, Customer Satisfaction, and Customer Commitment  

Part Four Cases: Cases 4–1 through 4–8 


PART FIVE: ORGANIZATIONS AS CONSUMERS 

Chapter Nineteen: Organizational Buyer Behavior  

Part Five Cases: Cases 5–1 and 5–2  


PART SIX: COSUMER BEHAVIOR AND MARKETING REGULATION 

Chapter Twenty: Marketing Regulation and Consumer Behavior  

Part Six Cases: Cases 6–1 and 6–2  


APPENDIX A: Consumer Research Methods  

APPENDIX B: Consumer Behavior Audit  


Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program