Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Consumer Behavior and Marketing Strategy | |
Understanding Consumer Behavior and Consumer Research | |
Consumer Focused Strategy: Segmentation and Positioning | |
Consumer Information Processing | |
Consumer Perception | |
Attitude and Judgment Formation and Change | |
Motivation and Emotion | |
Learning and Memory | |
Automatic Information Processing | |
Self-Concept and Personality | |
Consumer Decision Making | |
The Consumer Decision Making Process | |
Product Consideration, Evaluation, and Choice | |
Behavioral Decision Theory | |
Consumer Social Influences and Contemporary Strategies for Marketers | |
The Influence of Culture and Values | |
Social Influence and Behavioral Compliance | |
Contemporary Strategies in Reaching Consumers | |
Online Consumer Behavior | |
Branding Strategy and Consumer Behavior. (Online Only? | |
Managerial Decision Making | |
Biases in Managerial Decision Making | |
Strategies for Improving Managerial Decision Making | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.