Consumer Behavior

by Hoyer, Wayne D.; MacInnis, Deborah J.

• ISBN13: 9780547079929
• ISBN10: 0547079923
• Edition: 5th
• Format: Hardcover
• Copyright: 2008-12-23
• Publisher: South-Western College Pub

Summary

Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Table of Contents

An Introduction To Consumer Behavior

Understanding Consumer Behavior

The Psychological Core

Motivation, Ability, and Opportunity

Exposure, Attention, and Perception

Knowledge and Understanding

Attitudes and Emotion Based on High Consumer Effort

Attitudes and Emotion Based on Low Consumer Effort

Memory and Retrieval

The Process Of Making Decisions

Problem Recognition and Information Search

Judgment and Decision Making Based on High Consumer Effort

Judgment and Decision Making Based on Low Consumer Effort

Post-Decision Processes

The Consumer'S Culture

Consumer Diversity

Social Class and Household Influences

Psychographics: Values, Personality, and Lifestyles

Social Influences on Consumer Behavior

Consumer Behavior Outcomes

Adoption of, Resistance to, and Diffusion of Innovations

Symbolic Consumer Behavior

Ethics and the Dark Side of Consumer Behavior and Marketing

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