Consumer Behavior

by Blackwell, Roger D.; Miniard, Paul W.; Engel, James F.

• ISBN13: 9780030211089
• ISBN10: 0030211085
• Additional ISBN(s): 9780324271973
• Edition: 9th
• Format: Hardcover
• Copyright: 2000-07-06
• Publisher: South-Western College Pub
• More Book Details
• Purchase Benefits

Summary

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Table of Contents

PART I Introduction to Consumer Behavior	3	(64)
Consumer Behavior and Consumer Research	5	(29)
How Consumer Analysis Affects Business Strategy	34	(33)
PART II Consumer Decision Making	67	(118)
The Consumer Decision Process	69	(30)
Pre-Purchase Processes: Need Recognition, Search, and Evaluation	99	(27)
Purchase	126	(33)
Post-Purchase Processes: Consumption and Evaluation	159	(26)
PART III Individual Determinants of Consumer Behavior	185	(126)
Demographics, Psychographics, and Personality	187	(45)
Consumer Motivation	232	(27)
Consumer Knowledge	259	(22)
Consumer Intentions, Attitudes, Beliefs, and Feelings	281	(30)
PART IV Environmental Influences on Consumer Behavior	311	(122)
Culture, Ethnicity, and Social Class	313	(46)
Family and Household Influences	359	(36)
Group and Personal Influence	395	(38)
PART V Influencing Consumer Behavior	433	(109)
Making Contact	435	(24)
Shaping Consumers' Opinions	459	(27)
Helping Consumers to Remember	486	(56)
Pick'n Pay	310	(205)
Service Corporation International	515	(5)
Amazon.com	520	(4)
Avon	524	(3)
The Duck Company	527	(5)
National Pork Producers Council	532	(8)
Destroy-Your-Business.com	540	(2)
Glossary	542	(8)
Credits	550	(2)
Name Index	552	(2)
Subject Index	554