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About This Book
Consumer Behavior: Buying, Having, Being, 14th Edition
ISBN: 9780137865093
Consumer Behavior: Buying, Having, Being is a comprehensive textbook designed for courses in consumer behavior. This 14th edition, written by Michael R. Solomon and Cristel Antonia Russell, is a go-to resource for students and educators alike. It offers a detailed exploration of the processes involved when we select, purchase, use, or dispose of products.
Who Uses It?
Primarily, this book is used by students and instructors in courses related to marketing, business, and consumer studies at the college and university levels. It's also a valuable resource for anyone interested in understanding consumer behavior, including professionals looking to refresh their knowledge or expand their understanding of consumer psychology.
History and Editions
The 14th edition of Consumer Behavior: Buying, Having, Being has been updated to address user feedback, incorporating the latest research and discussions on consumer behavior. This edition includes detailed updates on attitudes, decision-making processes, and how products are used to create and communicate identity. It also covers social and cultural identity, social class, and status.
Author and Other Works
Michael R. Solomon is a renowned author in the field of consumer behavior. He has written several books on the subject, including earlier editions of Consumer Behavior: Buying, Having, Being. Cristel Antonia Russell, the new co-author, brings her expertise in consumer research to the text, ensuring that it remains current and relevant.
Key Features
- Comprehensive Coverage: The book covers all aspects of consumer behavior, including attitudes, decision-making processes, and product usage.
- Updated Research: The 14th edition includes the latest research and discussions on consumer behavior.
- Interactive Tools: The text is designed to be interactive, with features like study tools, flashcards, and real-time analytics.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9780137865093
- eTextbook: ISBN-13: 9780138170806
- eTextbook: ISBN-13: 9780137937967
- Rental Edition: ISBN-13: 9780137865093
Publication Details
- Publisher: Pearson
- Publication Date: April 11, 2023
- Number of Pages: Varies by format
- Language: English
Other Editions and Formats
- 13th Edition: Available through Pearson and other retailers
- Related ISBNs:
- 9780138170806
- 9780137937967
- 0138170814
- 0137937965
This detailed information section provides a quick reference for all the available formats and sources for Consumer Behavior: Buying, Having, Being, making it easier to find and access the book in the preferred format.
