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Introduction | |
Consumer Behavior and Marketing Strategy | |
External Influences | |
Cross-Cultural Variations in Consumer Behavior | |
The Changing American Society: Values | |
The Changing American Society: Demographics and Social Stratification | |
The Changing American Society: Subcultures | |
The American Society: Families and Households | |
Group Influences on Consumer Behavior | |
Cases: Cases 2-1 through 2-9 | |
Internal Influences | |
Perception | |
Learning, Memory, and Product Positioning | |
Motivation, Personality, and Emotion | |
Attitudes and Influencing Attitudes | |
Self-Concept and Lifestyle | |
Cases: Cases 3-1 through 3-10 | |
Consumer Decision Process | |
Situational Influences | |
Consumer Decision Process and Problem Recognition | |
Information Search | |
Alternative Evaluation and Selection | |
Outlet Selection and Purchase | |
Postpurchase Processes, Customer Satisfaction, and Customer Commitment | |
Cases: Cases 4-1 through 4-8 | |
Organizations as Consumers | |
Organizational Buyer Behavior | |
Cases: Cases 5-1 through 5-2 | |
Consumer Behavior and Marketing Regulation | |
Marketing Regulation and Consumer Behavior | |
Cases: Cases 6-1 through 6-2 | |
Consumer Behavior Research Methods | |
Consumer Behavior Audit | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.