Consumer Behavior (Hardcover)

by Leon G. Schiffman

• ISBN13: 9780131690202
• ISBN10: 0131690205
• Edition: 3rd
• Format: Nonspecific Binding
• Copyright: 1987-02-04
• Publisher: PRENTICE HALL

Summary

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning presented in the first chapter, this model serves as a structural framework for the concepts the building blocks examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

Table of Contents

Introduction

Introduction: Diversity in the Marketplace

Consumer Research

Market Segmentation

The Consumer As An Individual

Consumer Motivations

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

Consumers In Their Social And Cultural Settings

Reference Groups and Family Influences

Social Class and Consumer Behavior

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: An International Perspective

The Consumer's Decision Making Process

Consumer Influence and the Diffusion of Innovations

Consumer Decision Making

Glossary

Company Index

Name Index

Subject Index

Credits

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