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9780415873581

Consumer Behavior Knowledge for Effective Sports and Event Marketing

by ;
  • ISBN13:

    9780415873581

  • ISBN10:

    0415873584

  • Format: Nonspecific Binding
  • Copyright: 2010-09-22
  • Publisher: Routledge Acade

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Summary

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics.ã This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research.ã Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a)influencing behaviors in society and sports b) building relationships with consumers through sports and eventsã andã c) providing services to consumers through sport and event sponsorships.ã This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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