Consumer Culture in Latin America

by Sinclair, John; Pertierra, Anna Cristina

• ISBN13: 9780230340732
• ISBN10: 0230340733
• Format: Hardcover
• Copyright: 2012-12-24
• Publisher: Palgrave Macmillan

Summary

How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.

Author Biography

John Sinclair is an Honorary Professorial Fellow at University of Melbourne, Australia. He has a long career in researching the globalization of media industries, especially television and advertising, and is author of Images Incorporated: Advertising as Industry and Ideology; Latin American Television: A Global View; and Advertising, the Media and Globalisation.Anna Cristina Pertierra is an ARC postdoctoral fellow at the Centre for Critical and Cultural Studies, University of Queensland. Recent publications include Cuba: The Struggle for Consumption and Locating Television: Zones of Consumption (co-authored with Graeme Turner).

Table of Contents

Understanding Consumer Culture in Latin America; J.Sinclair & A.C.Pertierra
PART I: TRANSNATIONAL DEVELOPMENTS
New Social and Business Models in Latin American Music; G.Yúdice
The Advertising Industry in Latin America: A Contemporary Overview; J.Sinclair
PART II: GETTING AND SPENDING
From 'Country of the Future' to Emergent Country: Popular Consumption in Brazil; R.G.Oliven & R.P.Machado
Chile's Forgotten Consumers: Poor Urban Families, Consumption Strategies, and the Moral Economy of Risk in Santiago; J.Stillerman
Peasants and Pirámides: Consumer Fantasies in the Colombian Andes; J.Antrosio
PART III: DOMESTIC PRACTICE
Decorating the New House: The Material Culture of Social Mobility; T.Ariztia
Stitching Identities: Clothing Production and Consumption in Mexico City; M.Francois
Christmas Tamales in Costa Rica (1900-1930); P.V.Jiménez, translated by Fergus Grealy and Anna Cristina Pertierra
PART IV: IMAGES AND SOUNDSCAPES
Quinceañera: Coming of Age through Digital Photography in Cuba; A.C.Pertierra
Images of Work for Consumption: Factory's Representations in Ideological Propaganda and Advertising; V.Casaqui, translated by Marcela Ferreira da Silva and Anna Cristina Pertierra
Tango, Samba and National Identities: Similarities and Differences in the Foundational Myths of 'Mi Noche Triste' and 'Pelo Telefone'; R.Helal & H.R.Lovisolo, translated by Marc Figuerola Delgado and Anna Cristina Pertierra
PART V: SPACES AND PLACES
Spaces of Consumerism and the Consumption of Space: Tourism and Social Exclusion in the 'Mayan Riviera'; D.M.Navarrete & M.Redclift
Singing for Shaved Ice: Glacial Loss and Raspadilla in the Peruvian Andes; K.W.Dunbar & K.D.M.Marcoa
Becoming Middle Class? Consumption, Respectability and Place in Sex Tourism; M.Rivers-Moore