Preface | p. vii |
Acknowledgements | p. xi |
Consumer Psychology: what it is and how it emerged | p. 1 |
Consumer memory and learning | p. 14 |
Perception and attention | p. 38 |
Identity and consumption | p. 54 |
The emotional consumer | p. 69 |
Attitudes | p. 82 |
Advertising psychology | p. 96 |
Motivational determinants of consumer behaviour | p. 115 |
Consumer decision-making and brand loyalty | p. 131 |
The Internet | p. 147 |
Children as consumers | p. 158 |
Consumption and happiness | p. 172 |
Consumers and the environment | p. 186 |
References | p. 199 |
Author index | p. 239 |
Subject index | p. 253 |
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