Consumers

by Arnould, Eric J.; Price, Linda; Zinkhan, George

• ISBN13: 9780256133608
• ISBN10: 0256133603
• Edition: 1st
• Format: Hardcover
• Copyright: 2001-05-31
• Publisher: McGraw-Hill/Irwin

Summary

The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology, research, and illustrative examples.

Author Biography

George Zinkhan is the Coca-Cola Company Chair of Marketing at the University of Georgia, Terry College of Business. Linda L. Price is E. J. Faulkner Professor of Agribusiness and Marketing at the University of Nebraska-Lincoln. Eric Arnould is Professor of Marketing at the University of Nebraska-Lincoln.

Table of Contents

Part1:An Overview of Consumer Behavior

1 Introduction:Acquisition,Consumption,and Disposal

2 Consumer Behaviors and Marketing Strategies

3 Learning about Consumers

4 The Changing World of Consumption

Part2:The Background to Consumption

5 The Meaning and Nature of Culture

6 Economic and Social Structures

7 The Self and Selves

8 Lifestyles:Consumption Sub-Cultures

9 Perception: World of Sensation

Part3:Purchase and Acquisition

10 Acquiring Things

11 Why Do People Buy? Motivations, Needs and Involvement

12 Experience, Learning, and Knowledge

13 Attitude Models and Consumer Decision Making

14 Organization and Household Consumer Behaviors

15 Interpersonal Influence

Part4:Post-Acquisition

16 Consumer Innovation

17 Consumer Satisfaction

18 Consumption Meanings

19 Disposal,Recycling,and Reuse