Consumption Economics : The New Rules of Tech

by Wood, J. B.; Hewlin, Todd; Lah, Thomas

• ISBN13: 9780984213030
• ISBN10: 0984213031
• Format: Hardcover
• Copyright: 2011-11-01
• Publisher: Atlasbooks Dist Serv

Summary

If you're a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won't be felt in your company's product line. The true disruption will be to your business model. Future customers won't want to pay you high prices out of big CapEx budgets anymore. They will expect lower cloud prices paid from OpEx budgets only when and if they successfully consume the business value of your products. How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner's manual for tech company executives who want to drive their company successfully into the next one.

Table of Contents

Foreword	p. v
How Good We Had It: The Money-Making Machine Known as High-Tech	p. 1
Shifting Clouds and Changing Rules	p. 16
Looking Over the Margin Wall	p. 50
Learning to Love Micro-Transactions	p. 66
The Data Piling Up in the Corner	p. 85
Consumption Development:The Art and Science of Intelligent Listening	p. 92
Consumption Marketing: Micro-Marketing and Micro-Buzz	p. 111
Consumption Sales: After a Great Run the Classic Model Gets an Overhaul	p. 128
Consumption Services: Will They Someday Own "The Number"?	p. 148
ustomer Demand vs. Capital Markets How Fast Should You Transform?	p. 197
The "S" Stands for Services	p. 218
Endnotes	p. 220
Index	p. 222
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