Contagious Why Things Catch On

by Berger, Jonah

• ISBN13: 9781451686586
• ISBN10: 1451686587
• eBook ISBN(s): 9781451686593
• Edition: Reprint
• Format: Paperback
• Copyright: 2016-05-03
• Publisher: Simon & Schuster
• More Book Details

About This Book

Contagious: Why Things Catch On by Jonah Berger is a groundbreaking book that delves into the science behind why certain products, ideas, and behaviors become popular. Published in 2016 by Simon & Schuster, this book has been a staple in the marketing and social influence field for over a decade.

Who Uses It?

Primarily, Contagious is used by marketers, business professionals, educators, and anyone interested in understanding how to make information spread. It's particularly useful for those looking to design messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, or a health official trying to get the word out, this book provides actionable techniques for helping information spread.

History and Editions

The book has been widely acclaimed and has become a *New York Times* bestseller. It has been praised by experts like Daniel Gilbert, author of *Stumbling on Happiness*, who notes that Jonah Berger knows more about what makes information "go viral" than anyone in the world. The book's insights are based on Berger's extensive research into why *New York Times* articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes consumer behavior.

Author and Other Works

Jonah Berger is a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on. He has published over 50 papers in top-tier academic journals and has consulted for a range of Fortune 500 companies. Berger is also the author of *Invisible Influence* and *The Catalyst*. His work often appears in prominent publications like *The New York Times* and *The Wall Street Journal*.

Key Features

• Actionable Techniques: The book provides specific, actionable techniques for helping information spread.
• Social Influence: It explores how social influence shapes everything from consumer products to workplace rumors.
• Real-World Examples: Berger uses real-world examples to illustrate how six basic principles drive all sorts of things to become contagious.
• Cross-Disciplinary Insights: The book offers insights that can be applied across various fields, including marketing, education, and public health.

Detailed Information

ISBNs and Formats

• Paperback: ISBN-13: 9781451686586
• Reprint Edition: ISBN-10: 1451686587

Publication Details

• Publisher: Simon & Schuster
• Publication Date: May 3, 2016
• Number of Pages: 256
• Language: English

Other Editions and Formats

While there are no other editions or formats listed specifically for this book, it is available in various conditions and formats through third-party sellers:

• Used Copies: Available through retailers like AbeBooks and BooksRun in very good, good, and acceptable conditions[3][4].

Related ISBNs:

Since there are no additional ISBNs for different formats of this specific book, the focus remains on the primary ISBN and its associated details.

This detailed information section provides a quick reference for all the available formats and sources for Contagious: Why Things Catch On, making it easier to find and access the book in the preferred format.

Author Biography

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”