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Boone, Kurtz, and Berston’s, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what’s ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.
1: The Changing Face of Business
2: Business Ethics and Social Responsibility
3: Economic Challenges Facing Contemporary Business
4: Competing in World Markets
5: Forms of Business Ownership and Organization
6: Starting Your Own Business: The Entrepreneurship Alternative
7: Management, Leadership, and the Internal Organization
8: Human Resource Management: From Recruitment to Labor Relations
9: Top Performance through Empowerment, Teamwork, and Communication
10: Production and Operations Management
11: Customer-Driven Marketing
12: Product and Distribution Strategies
13: Promotion and Pricing Strategies
14: Using Technology to Manage Information
15: Understanding Accounting and Financial Statements
16: The Financial System
17: Financial Management
18: Trends in E-Business(Online Only)
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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