Contemporary Business

by Boone, Louis E.; Kurtz, David L.; Canzer, Brahm

• ISBN13: 9781119812630
• ISBN10: 1119812631
• Edition: 19th
• Format: Loose-leaf
• Copyright: 2021-08-10
• Publisher: Wiley

Summary

Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today's students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging. 

Table of Contents

Preface vi

1 The Changing Face of Business 1

2 Economic Challenges Facing Business Today 29

3 International Business and Competing in World Markets 58

4 Business Ethics and Social Responsibility 87

5 Small Business and the Legal Forms of Business Ownership 116

6 Entrepreneurship and Starting a Business 150

7 Management, Leadership, and the Internal Organization 174

8 Human Resource Management: From Recruitment to Labor Relations 202

9 Top Performance through Empowerment, Teamwork, and Communication 230

10 Production and Operations Management 255

11 Using Technology to Manage Information 282

12 Customer-Driven Marketing 310

13 Product and Distribution Strategies 340

14 Promotion and Pricing Strategies 372

15 Trends in E-Commerce 404

16 Understanding Accounting and Financial Statements 429

17 The Financial System and Investing 459

18 Financial Management 491

Appendix A Business Law 516

Appendix B Insurance and Risk Management 532

Appendix C Personal Financial Planning 542

Appendix D Developing a Business Plan 553

Appendix E Careers in Business Today 561

Appendix F Launching Your Career 578

Glossary 587

Notes 595

Company Index 626