Contemporary Business 2009 Update

by Boone, Louis E

• ISBN13: 9780470425800
• ISBN10: 0470425806
• Edition: 12
• Format: Nonspecific Binding
• Copyright: 2008-01-02
• Publisher: Wiley

Summary

Moving Business Forward...FasterA part of every business is change; now more than ever, business moves at a pace that is unparalleled. Just like the ever-changing business world, so are there changes in the process of writing a textbook. Containing the most important introductory business topics, this paperback text includes the most current information available and the best supplementary package in the business. You'll find that this new updated edition of CONTEMPORARY BUSINESS 2009 gets your students excited about the world of business and helps them improve their critical-thinking skills.Opening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 2009 gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.

Table of Contents

Prologue: Launching Your Business Career

Business In A Global Economy

The Framework of Contemporary Business

Business Ethics and Social Responsibility

Economic Challenges Facing Global and Domestic Business

Competing in Global Markets

The Legal Environment for Business

Starting And Growing Your Business

Options for Organizing Small and Large Businesses

Starting Your Own Business: The Entrepreneurship Alternative

Electronic Business: Doing Business Online

Management: Empowering People To Achieve Business Objectives

Management, Leadership, and the Internal Organization

Human Resource Management, Motivation, and Labor-Management Relations

Improving Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Marketing Management

Customer-Driven Marketing

Product and Distribution Strategies

Promotion and Pricing Strategies

Managing Technology And Information

Using Technology to Manage Information

Understanding Accounting and Financial Statements

Managing Financial Resources

Financial Management and Institutions

Financing and Investing through Securities Markets

Risk Management and Insurance

Personal Financial Planning

Developing a Business Plan

Table of Contents provided by Publisher. All Rights Reserved.