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PART 1 Business in a Global Environment
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 34
Chapter 3 Economic Challenges Facing Contemporary Business 70
Chapter 4 Competing in World Markets 104
PART 2 Starting and Growing Your Business 143
Chapter 5 Forms of Business Ownership and Organization 144
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 182
Part 3 Management: Empowering People to Achieve Business 215
Chapter 7 Management, Leadership, and the Internal Organization 216
Chapter 8 Human Resource Management: From Recruitment to Labor Relations 252
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 284
Chapter 10 Production and Operations Management 314
Part 4 Marketing Management 349
Chapter 11 Customer-Driven Marketing 350
Chapter 12 Product and Distribution Strategies 386
Chapter 13 Promotion and Pricing Strategies 426
PART 5 Managing Technology and Information 465
Chapter 14 Using Technology to Manage Information 466
PART 6 Managing Financial Resources 497
Chapter 15 Understanding Accounting and Financial Statements 498
Chapter 16 The Financial System 532
Chapter 17 Financial Management 566
Appendix A Business Law A-1
Appendix B Insurance and Risk Management A-18
Appendix C Personal Financial Planning A-31
Appendix D Developing a Business Plan A-43
Appendix E Careers in Contemporary Business A-53
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.