Contemporary Business

by Boone, Louis E.; Kurtz, David L.

• ISBN13: 9780030746949
• ISBN10: 0030746949
• Edition: 7th
• Format: Hardcover
• Copyright: 1992-10-01
• Publisher: South-Western College Pub

Summary

Learn the business language you need to feel confident in taking the first steps toward becoming successful business majors and successful business people with Boone and Kurtz's best-selling CONTEMPORARY BUSINESS and its accompanying Audio CD-ROM. You'll find all the most important introductory business topics, using the most current and interesting examples happening right now in the business world! With this textbook, you'll hone skills that will make you more successful as students and employees.

Table of Contents

Contemporary Business and Its Environment	p. 2
The Foundations of Business	p. 4
Economic Challenges Facing the United States	p. 38
Global Dimensions of Business	p. 66
Social Responsibility and Business Ethics	p. 96
Careers in Business	p. 134
The Structure of American Business	p. 140
Forms of Business Ownership	p. 142
Entrepreneurship, Small Business, and Franchising	p. 172
Careers in Business	p. 204
Management and Organization	p. 210
The Process of Management	p. 212
Internal Organization	p. 246
Production and Operations Management	p. 276
Careers in Business	p. 320
The Human Resource	p. 324
Human Relations	p. 326
Human Resource Management	p. 362
Labor-Management Relations	p. 410
Careers in Business	p. 446
Marketing Management	p. 450
Marketing Strategy	p. 452
Product and Pricing Strategies	p. 482
Distribution Strategy	p. 516
Promotional Strategy	p. 550
Careers in Business	p. 582
Information for Decision Making	p. 586
Information Systems and Business	p. 588
Accounting	p. 626
Careers in Business	p. 664
Financing the Enterprise	p. 668
Financial Management	p. 670
Money, the Banking System, and Other Financial Institutions	p. 698
The Securities Market	p. 740
Risk Management and Insurance	p. 780
Careers in Business	p. 818
Appendix A Fundamentals of Business Law	p. A1
Appendix B Your Career in Business	p. B1
Appendix C Small Business Planning	p. C1
Table of Contents provided by Blackwell. All Rights Reserved.