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| Consumer Influences on the Organization | |
| Ford Motor Company | p. 2 |
| The Body Shop | p. 17 |
| Pepsi Cola | p. 26 |
| Cheryl and Co. | p. 36 |
| Environmental Influences on Consumer Behavior | |
| Avon Products | p. 50 |
| Worthington Foods, Inc. (A): Meat Analogues | p. 57 |
| ATandT Global | p. 69 |
| The Limited | p. 77 |
| Consolidated Stores Corporation | p. 85 |
| Benetton | p. 94 |
| Cantina del Rio | p. 105 |
| Wendy's International | p. 114 |
| Individual Differences | |
| Max and Erma's | p. 128 |
| Paul Harris | p. 140 |
| Swan Cleaners | p. 149 |
| Decision Processes | |
| City Police Department | p. 170 |
| Sigrid Vogt, M.D. | p. 184 |
| McDonald's | p. 197 |
| Christina Lane Cosmetics, Inc. | p. 206 |
| Liz Claiborne, Inc. | p. 217 |
| Marketing a City--Discover Columbus | p. 234 |
| Worthington Foods, Inc. (B): Better'n Eggs | p. 249 |
| WMKT | p. 267 |
| Singapore Airlines | p. 275 |
| Red Roof Inns | p. 292 |
| Libb Pharmaceuticals | p. 298 |
| Research Methodology and Questionnaire | p. 306 |
| Marketing Strategy | |
| The Longaberger Company (A) | p. 312 |
| The Home Depot | p. 324 |
| L.L. Bean, Inc. | p. 331 |
| CompuServe | p. 336 |
| Checkfree | p. 355 |
| Checkpoint | p. 364 |
| The J. M. Smucker Company | p. 379 |
| Harry Rosen | p. 386 |
| Pick'n Pay | p. 396 |
| Libbey-Owens-Ford, Co. | p. 412 |
| The Longaberger Company (B) | p. 418 |
| Wal-Mart in Mexico | p. 436 |
| Paul Ecke Poinsettia Ranch | p. 442 |
| Comprehensive Cases | |
| Miele and Co. | p. 452 |
| Center Parcs | p. 463 |
| Bank One of Columbus | p. 476 |
| Karn Meats, Inc. | p. 504 |
| Beef Industry Council Long Range Plan Environmental Analysis | p. 513 |
| Data Relating to the Consumption of Red Meat and Poultry | p. 521 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
