Contemporary Issues in Marketing and Consumer Behaviour

by Parsons; Liz

• ISBN13: 9780750687393
• ISBN10: 0750687398
• Format: Nonspecific Binding
• Copyright: 2009-04-15
• Publisher: Routledge

Summary

Ideal as a text for contemporary marketing modules and a concise overview to marketing and consumer behaviour, Contemporary Issues in Marketing and Consumer Behaviour is an indispensable guide to this vital area of modern marketing practice.

Author Biography

Elizabeth Parsons is a Senior Lecturer in Marketing at Keele University. She specializes in the cultures of marketing and consumption. He publications span journals in marketing, retailing, consumer research, geography and voluntary sector studies. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London. She specializes in cultural aspects of contemporary consumption. She is also Co-Editor in Chief of the journal Marketing Theory.

Table of Contents

Preface	p. vii
Contributors	p. ix
Introduction: Marketing in the Contemporary Organization Elizabeth Parsons and Pauline Maclaran	p. 1
A History of Marketing Thought Mark Tadajewski	p. 13
Postmodern Marketing and Beyond Pauline Maclaran	p. 37
Arts Marketing Krzysztof Kubacki and Daragh O'Reilly	p. 55
Building Brand Cultures Pauline Maclaran	p. 73
Consumer Collectives Nia Hughes	p. 89
Gender and Consumer Behaviour Lydia Martens	p. 105
Ethical Debates in Marketing Elizabeth Parsons	p. 121
Sustainable Marketing and the Green Consumer Caroline Miller	p. 141
Social Marketing and Consumer Citizenship Effi Raftopoulou	p. 161
New Technologies of Marketing Research Elizabeth Parsons	p. 177
The Global Consumer Emma Surman	p. 197
Index	p. 213
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