Contemporary Issues in Marketing Management

by Suki, Norazah Mohd; Suki, Norbayah Mohd

• ISBN13: 9781617289798
• ISBN10: 1617289795
• Format: Paperback
• Copyright: 2010-10-31
• Publisher: Nova Science Pub Inc

Summary

In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book.

Table of Contents

Preface

Halal Images in Food Stores: A Stimulating Factor to Customer Loyalty

The Effect of Gender on Employees' Perception of Job Satisfaction & Organisational Commitment

Towards Acceptance of the E-Government Services

Perceived Absorptive Capacity of Individual Users in Performance of Enterprise Resource Planning (ERP) Usage

Marketing Strategy Creativity Effectiveness: Examining the Influencing Factors

Index

Table of Contents provided by Publisher. All Rights Reserved.