Contemporary Strategy Analysis and Cases: Text and Cases, 7th Edition

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  • Edition: 7th
  • Format: Paperback
  • Copyright: 2010-04-01
  • Publisher: Wiley

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NEW! Combined Text & Cases VersionConsidered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students.Contemporary Strategy Analysis 7 th Edition is also available in a text only version ISBN: 9780470747100

Table of Contents

The Concept of Strategy
The Tools Of Strategy Analysis
Goals, Values, and Performance
Industry Analysis: The Fundamentals
Further Topics in Industry and Competitive Analysis
Analyzing Resources and Capabilities
Developing Resources and Capabilities
Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
The Analysis Of Competitive Advantage
The Nature and Sources of Competitive Advantage
Cost Advantage
Differentiation Advantage
Business Strategies In Different Industry Contexts
Industry Evolution and Strategic Change
Technology-based Industries and the Management of Innovation
Competitive Advantage in Mature Industries
Vertical Integration and the Scope of the Firm
Corporate Strategy
Global Strategies and the Multinational Corporation
Diversification Strategy
Implementing Corporate Strategy: Managing the Multibusiness Firm
Current Trends in Strategic Management
Cases to Accompany Contemporary Strategy Analysis, Seventh Edition
Starbucks, February 2009: The Coffee Goes Cold
The US Airline Industry in 2009
Ford and the World Automobile Industry in 2009
Wal-Mart Stores Inc., 2009
Manchester United: Preparing for Life without Ferguson
Eastman Kodak: Meeting the Digital Challenge
Procter & Gamble's Organization 2005 Project
AirAsia: The World's Lowest Cost Airline
Harley Davidson Inc., July 2008
Raisio Group and the Benecol Launch
Rivalry in Video Games
DVD War of 2005-8: Blu-Ray vs. HD DVD
New York Times
Eni SpA: Building an International Energy Major
American Apparel: Vertically-integrated in Downtown LA
Outback Steakhouse: Going International
Euro Disney: From Dream to Nightmare
Vodafone: Rethinking the International Strategy
Richard Branson and the Virgin Group of Companies in 2007
Google Inc.: Running Amuk?
Bank of America's Acquisition of Merrill Lynch
Jeff Immelt and the Reinventing of General Electric, 2009
W.L. Gore & Associates: Who's In Charge Here?
Table of Contents provided by Publisher. All Rights Reserved.

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