Contemporary Tourism

by Cooper,Chris

• ISBN13: 9780750663502
• ISBN10: 0750663502
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2007-12-20
• Publisher: Routledge

Summary

The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self review questions, checklists and case studies. Cases will be both thematic and destination-based and always international. They will be used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology.The five sections will cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; Tourism Futures; Teaching and Studying Contemporary Tourism. The text will also provide an annotated, authoritative and thorough set of resources to guide the reader through the topic area including online resource sites for both students and lecturers. * Well respected author team bring a new and refreshing approach to the study of tourism * A combination of contemporary and comprehensive international coverage * Provides substantial support for both students and teachers, both within the text itself, as well as through the design of web-based student and instructor resources

Author Biography

C. Michael Hall is Professor of Marketing in the Department of Management, University of Canterbury, New Zealand.

Table of Contents

List of figures	p. xi
List of tables	p. xiii
Acknowledgements	p. xv
Contemporary Tourism Systems
Contemporary tourism systems	p. 3
Introduction	p. 4
The service dimension of tourism	p. 4
The tourism system	p. 6
Who are the tourists?	p. 13
Contemporary perspectives	p. 18
Approach of this book	p. 19
Chapter overview	p. 21
Self-review questions	p. 22
Recommended reading	p. 22
Recommended web sites	p. 23
Contemporary tourism product markets	p. 25
Introduction	p. 26
Tourism products	p. 26
Experiences as tourism products	p. 29
Tourism markets	p. 34
Tourism product markets	p. 36
Creating product markets: market stories	p. 38
Interactions and exchanges in product markets	p. 44
Chapter overview	p. 44
Self-review questions	p. 46
Recommended reading	p. 47
Recommended web sites	p. 47
The Contemporary Tourist
Contemporary tourists, tourist behaviour and flows	p. 51
Introduction	p. 52
International travel movement	p. 53
The stability of tourism: tourism inertia	p. 58
Distance as a determinant of the flows and patterns of contemporary tourism	p. 59
Describing tourism	p. 62
Micro-scale approaches	p. 67
Meso-level accounts of tourism	p. 70
Chapter overview	p. 72
Self-review questions	p. 73
Recommended reading	p. 73
Recommended web sites	p. 74
Contemporary tourism marketing	p. 77
Introduction	p. 78
Definitions and contemporary tourism marketing approaches	p. 78
Evolution towards a services marketing approach	p. 80
The contemporary marketing environment for tourism	p. 82
The practice of contemporary tourism marketing	p. 88
Chapter overview	p. 104
Self-review questions	p. 105
Recommended reading	p. 105
Recommended web sites	p. 106
The Contemporary Tourism Destination
Delivering the contemporary tourism product: the destination	p. 111
Introduction: the destination concept	p. 112
From places to destinations	p. 112
The resource base of tourism	p. 117
Chapter overview: Developing destinations	p. 129
Self-review questions	p. 131
Recommended reading	p. 131
Recommended web sites	p. 132
Governing the contemporary tourism product	p. 134
Introduction	p. 135
From government to governance	p. 135
Multi-level governance	p. 140
The roles of government in tourism	p. 148
Types of regulation	p. 152
From politics to partnership?	p. 154
Chapter overview	p. 156
Self-review questions	p. 157
Recommended reading	p. 157
Recommended web sites	p. 158
Consequences of visitation at the contemporary destination	p. 160
Introduction	p. 161
Positive and negative consequences of tourism	p. 161
Assessing the consequences of tourism	p. 178
Chapter overview	p. 184
Self-review questions	p. 185
Recommended reading	p. 185
Recommended web sites	p. 186
Planning and managing the contemporary destination	p. 188
Introduction	p. 189
The development of contemporary destination planning	p. 190
Changing approaches to destination planning	p. 193
Five traditions of tourism planning	p. 196
Responsibility for contemporary destination planning	p. 203
Planning sustainable destinations and sustainable regions	p. 209
Chapter overview	p. 211
Self-review questions	p. 212
Recommended reading	p. 212
Recommended web sites	p. 213
Marketing and branding the contemporary destination	p. 216
Introduction	p. 217
Contemporary destination marketing and branding	p. 217
Destination image	p. 223
Contemporary destination marketing strategy	p. 226
Destination branding	p. 229
Technology	p. 232
Destination marketing organizations	p. 236
Contemporary destination marketing issues	p. 241
Chapter overview	p. 245
Self-review questions	p. 245
Recommended reading	p. 246
Recommended web sites	p. 247
The Contemporary Tourism Industry
The scope of the contemporary tourism sector	p. 251
Introduction	p. 252
The size and scope of the contemporary tourism industry	p. 252
A tourism system	p. 254
Definitions of the contemporary tourism industry	p. 255
A partially industrialized system	p. 257
Measuring the scale and scope of the contemporary tourism industry	p. 258
The standard industrial classification approach	p. 258
Tourism satellite accounts	p. 260
Tourism employment	p. 267
Chapter overview	p. 268
Self-review questions	p. 269
Recommended reading	p. 270
Recommended web sites	p. 270
The tourism industry: contemporary issues	p. 272
Introduction	p. 273
Tourism businesses	p. 273
The globalizing contemporary tourism industry	p. 274
Contemporary drivers of globalization	p. 275
Tourism and the service sector	p. 276
Managing knowledge in the contemporary tourism industry	p. 279
The knowledge-based economy	p. 280
Types of knowledge	p. 280
Rethinking knowledge management for tourism businesses: the question of scale	p. 281
The benefits of knowledge management for contemporary tourism businesses	p. 282
Contemporary tourism industry networks	p. 283
Tourism networks	p. 285
Networked tourism businesses	p. 293
Small businesses and entrepreneurship in the contemporary tourism industry	p. 294
Contemporary tourism HR	p. 297
Demographics and attitudes	p. 298
Tourism jobs and working conditions	p. 298
Managing contemporary tourism HR	p. 300
Contemporary tourism HR management	p. 300
Tourism HR: the impact of globalization	p. 301
Chapter overview	p. 303
Self-review questions	p. 304
Recommended reading	p. 304
Recommended web sites	p. 305
Supporting the contemporary tourism product: service management	p. 307
Introduction	p. 308
Context	p. 309
Evolution towards a 'service' mindset	p. 310
Customer and service orientation	p. 312
Important concepts in service management	p. 317
Links between tourists, tourism employees and tourism business performance	p. 325
Strategic human resource management	p. 329
Service culture and climate	p. 333
Measuring performance: using a balanced scorecard	p. 334
Chapter overview	p. 339
Self-review questions	p. 340
Recommended reading	p. 340
Recommended web sites	p. 341
Tourism Futures
Tourism in the twenty-first century: contemporary tourism in an uncertain world	p. 347
Introduction	p. 348
Growth in international tourism versus global environmental change?	p. 349
Winter tourism	p. 353
Responding to change	p. 356
Predicting change	p. 363
Tourism and oil	p. 364
What future for tourism?	p. 367
Chapter overview	p. 370
Self-review questions	p. 370
Recommended reading	p. 371
Recommended web sites	p. 372
Index	p. 375
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