Content Marketing: Making the Magic Happen A B2B Marketing Leader's Guide to Growth Through Effective Content Marketing

by Bell, Matt

• ISBN13: 9781667889030
• ISBN10: 1667889036
• Format: Paperback
• Copyright: 2023-05-22
• Publisher: BookBaby

Summary

This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company's go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company's content marketing efforts and explains how to operationalize a sustainable strategy that uses content marketing to drive top- and bottom-line growth, even if the company's resources are limited.

Author Biography

Matt Bell is the founder and chief messenger of MessageUp, where he helps leaders at business-to-business (B2B) companies deliver top- and bottom-line growth by coaching them on developing and operationalizing effective content marketing strategy. He works with businesses across many verticals, from heavy industry to SaaS, and at different stages in their growth journey, from startups to established enterprises.

He is a popular keynote, workshop, and webinar presenter, having held diverse roles in engineering, corporate venture capital, manufacturing, software, and industrial services before dedicating himself to business consultancy. He is also the co-founder of Strategic Piece, a boutique B2B strategy and marketing practice.

After growing up in England, Matt spent a decade living and working in Europe, South America, and the Middle East before settling in Houston, Texas. He and his wife are active angel investors who also enjoy writing; traveling; cooking and eating great food; sampling and collecting wine; and supporting the arts, especially theatre, ballet, and literary showcases.

Matt is the author of two books and a blog on B2B content marketing.

Matt Bell can be found at:
Website: www.messageup.com
Blog: www.messageup.com/framework
LinkedIn: www.linkedin.com/in/mattbell