Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Meghan Casey was one of the first content strategists at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–start-ups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between– solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their user experience practice. Based in Minneapolis, she is a regular trainer and speaker on content strategy topics. She has been working with content and communications since 1996 after receiving her degree in writing from Concordia College. She also holds a master of arts in nonprofit management from Hamline University.
Section I: Get Budget and Buy-in |
Chapter 1: Identify the Problems and Opportunities |
Chapter 2: Convince Leaders and Get the Resources |
Section II: Set Up for Success |
Chapter 3: Get Stakeholders On-board |
Chapter 4: Set and Align on Project Objectives |
Chapter 5: Run the Project |
Section III: Dig In and Get the Dirt |
Chapter 6: Understand Your Business Environment |
Chapter 7: Learn About Your Audience and Users |
Chapter 8: Get Familiar With Your Content |
Chapter 9: Review Roles and Processes |
Chapter 10: Put it all together |
Section IV: Articulate Your Strategy |
Chapter 11: Create a Content Compass |
Chapter 12: Decide How You’ll Measure Success |
Chapter 13: Define Content Roles, Responsibilities, and Processes |
Chapter 14: Design Your Content |
Section V: Put Your Strategy Into Action |
Chapter 15: Create On-strategy Content |
Chapter 16: Make Sure It’s Working |
Chapter 17: Maintain Your Content Over Time |
Chapter 18: Plan for New Content |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.