Continental Order? Integrating North America for Cybercapitalism

by Burston, Jonathan; Du Boff, Richard B.; Gruneau, Richard; Magder, Ted; McKercher, Catherine; Mosco, Vincent; Paredes, Mari Castañeda; Paxman, Andrew; Reddick, Andrew; Rideout, Vanda; Sánchez-Ruiz, Enrique E.; Saragoza, Alex M.; Schiller, Dan; Sussman, Ger

• ISBN13: 9780742509542
• ISBN10: 0742509540
• Format: Paperback
• Copyright: 2001-07-17
• Publisher: Rowman & Littlefield Publishers

Summary

Continental Order? examines the converging culture, telecommunications, and new media industries in North America, asking who has power in regional and global media. Experts from the United States, Mexico, and Canada address specific sectors and problems: newspapers and magazines, video and film, telecommunications and new media, sport and leisure, marketing, and education. With a broadly political-economic perspective, this book provides a critical account of changes occurring in the aftermath of regional and international trade agreements, such as NAFTA, and sets these changes in the global context of an emerging transnational communication industry. Visit our website for sample chapters!

Table of Contents

Introduction: Integrating a Continent for a Transnational World	1	(34)
Dan Schiller
Vincent Mosco
NAFTA and Economic Integration in North America: Regional or Global?	35	(29)
Richard B. Du Boff
Globalization and Latin Media Powers: The Case of Mexico's Televisa	64	(22)
Andrew Paxman
Alex M. Saragoza
Globalization, Cultural Industries, and Free Trade: The Mexican Audiovisual Sector in the NAFTA Age	86	(34)
Enrique E. Sanchez-Ruiz
The Reorganization of Spanish-Language Media Marketing in the United States	120	(16)
Mari Castaneda Paredes
Telecommunications after NAFTA: Mexico's Integration Strategy	136	(27)
Gerald Sussman
Networking the North American Higher Education Industry	163	(26)
Lora E. Taub
Dan Schiller
Commerce versus Culture: The Print Media in Canada and Mexico	189	(18)
Catherine McKercher
Whose Hollywood? Changing Forms and Relations inside the North American Entertainment Economy	207	(28)
Ted Magder
Jonathan Burston
Upmarket Continentalism: Major League Sport, Promotional Culture, and Corporate Integration	235	(30)
Richard Gruneau
David Whitson
Multimedia Policy for Canada and the United States: Industrial Development as Public Interest	265	(28)
Vanda Rideout
Andrew Reddick
Index	293	(16)
About the Contributors	309