Convergent Journalism an Introduction: Writing and Producing Across Media

by Quinn; Stephen

• ISBN13: 9780240807249
• ISBN10: 0240807243
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2005-08-26
• Publisher: Focal Press

Summary

Learn how to deliver news in any and all media. This one volume teaches you how to master all of the skills needed to be a converged journalist. Dont think only broadcast or print. Think online, air waves, magazines, PDAs, cell phones and electronic paper. Convergent Journalism an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, broadcast, radio, or a newspaper or magazine or, more likely, all of the above. This text will explain how a single story can fulfil its potential through any media channel. Convergent Journalism an Introduction shows you, the news writer, editor, reporter, and producer how to tailor a story to meet the needs of various media, so your local news story can be written in a form appropriate for the web, print, PDA screen and broadcast.

Table of Contents

Acknowledgments	ix
What Is Convergence and How Will It Affect My Life?	3	(18)
Stephen Quinn
Fragmenting Audiences	8	(1)
Technology	9	(1)
Social and Legal Structural Factors Affecting Convergence	10	(1)
``Easy'' versus ``Difficult'' Convergence	11	(1)
How Widespread Is Convergence?	12	(2)
Business Models and Convergence	14	(1)
Cultural Factors	15	(1)
Why Is This Book Needed?	16	(5)
The Multimedia Assignment Editor and Producer	21	(18)
Terry Heifetz
Advantages of Each Medium	26	(1)
Covering the News in the Multimedia World	27	(3)
Covering Breaking News	30	(9)
Words: The Foundation Stone of Journalism	39	(16)
Vincent F. Filak
Technology and Toys Can't Save You	40	(1)
How to Write Well	41	(2)
Welcome Back, Old Friend	43	(1)
Putting It Together	44	(3)
The Editing Process	47	(3)
Conclusion	50	(5)
Broadcast Writing and Speaking	55	(14)
Robert A. Papper
Rules for Readability	56	(2)
Rules for Understandability	58	(4)
Story Formats	62	(2)
A Closer Look	64	(5)
Writing for the Web	69	(12)
Wright Bryan
Traditional News Writing and the Web	70	(4)
Telling Your Story through Multiple Media	74	(1)
Blogs: Do-It-Yourself Journalism	75	(2)
Changing Attitudes to Fit the Web	77	(4)
Converged Graphics Across All Media	81	(18)
Jennifer George-Palilonis
Information Graphics History	82	(4)
Role of the Graphics Reporter	86	(3)
One Story, Multiple Graphics	89	(5)
The Power of Information Graphics	94	(5)
Digital Still Photography	99	(16)
Thomas A. Price
The Power of the Still Photograph	99	(1)
Impact of Technology on Photographic Reporting	100	(2)
The Democratization of Photography	102	(2)
The Birth of Modern Photojournalism	104	(1)
The Digital Age	104	(1)
Picture Editing for Different Media	105	(2)
Photographers' Responsibilities for Different Media	107	(2)
Conflicting Ethical Standards among Media Outlets	109	(1)
Positive and Negative Aspects of the Multiple-Medium Photographer	110	(5)
Digital Video Photography	115	(12)
Tim Underhill
The Professional Television Camera	115	(1)
White and Black Balancing	116	(1)
Composing Images for the Screen, Television, and Computer	117	(2)
Audio: A Sound Foundation	119	(2)
Putting It All Together to Tell a Story	121	(1)
Story Building	122	(1)
Get to Work	123	(4)
Editing for Moving Pictures	127	(20)
John C. Dailey
A Brief Look at Nonlinear Editing Software	128	(1)
In the Field	128	(1)
Part 1: The FCP Interface	129	(9)
Part 2: The NLE Process	138	(5)
Conclusion	143	(4)
Multimedia Journalism: Putting It All Together	147	(16)
Stephen Quinn
Multimedia Skills	156	(1)
The Multimedia Process	157	(6)
Multimedia Advertising	163	(22)
Michael Hanley
Advertising Defined	164	(1)
A Little Bit of History	165	(1)
A New Electronic Mass Medium Is Born	166	(2)
Media Advertising: A Game of Eyeballs	168	(1)
Weaving a Web of New Media	169	(1)
Searching for Ad Revenues on the Web	170	(1)
E-Mail: The Internet Killer APP That's Getting Spammed	171	(1)
Making It Personal on the Internet	171	(1)
Staying Connected with Instant Messaging	172	(2)
Let the Games Begin	174	(1)
Blogs Move Mainstream . . . and Mobile	175	(1)
Advertising Grows as New Digital Media Evolves	176	(1)
Advertisers Evolve to Multimedia	176	(2)
Personalized Media: The Future of Advertising	178	(1)
The Consumer Has the Power	179	(6)
Multimedia Public Relations	185	(20)
Robert S. Pritchard
Public Relations in the Digital Age: What's Changed and What Hasn't	186	(4)
Using Multimedia to Build Relationships	190	(3)
Using Multimedia to Communicate with the Media	193	(4)
Using Multimedia to Communicate with Employees	197	(3)
Using Multimedia to Communicate with Communities	200	(1)
Conclusion	201	(4)
Where Do We Go from Here? Possibilities in a Convergent Future	205	(8)
Stephen Quinn
Vincent F. Filak
``The Future'' of Media	207	(1)
Changes in How We Work, Not What We Do	208	(2)
Everything Is Knowable	210	(3)
About the Authors	213	(6)
Index	219