Conversations with Green Gurus The Collective Wisdom of Environmental Movers and Shakers

by Mazur, Laura; Miles, Louella

• ISBN13: 9780470714317
• ISBN10: 047071431X
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-05-18
• Publisher: Wiley

Summary

The collected wisdom of the most influential environmental movers and shakers of our time is here presented. The chosen gurus consists both of "thinkers" - those who have set the agenda, and of "doers" - those business people who made the green cause their mission long before it became so prominent. The book covers a broad range of environmental issues as they apply to business, including the economic viability of choosing green routes. Interviewees include energy guru Amory Lovins, former Friends of the Earth Vice Chair Tony Juniper, diplomat Sir Crispin Tickell and business leader Ray Anderson, among others. The cutting edge thinking of the book's contributors provides businesses with the information they need when considering how to change in a green direction. The end result is an illuminating insight into both general views on sustainability as well as good and bad business decisions made in the search for sustainability.

Author Biography

Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK’s Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. She has ghost written/edited five books.

Louella Miles is a business writer, and Laura’s partner in Writers 4 Management. She started in consumer journalism in 1976, with the Consumer’s Association, before moving over to business writing in 1980. She was managing editor of Marketing magazine through the mid to late 1980s. Her portfolio includes management reports on topics as diverse as corporate reputation and sponsorship, published by Management Today and International Marketing Reports respectively. She has also, for the past seven years, edited a weekly media newsletter, and produces a range of titles on qualitative research.

Since they formed Writers 4 Management in 2004, Laura and Louella have worked with a range of organisations and individuals. Activities have included writing white papers, running writing training courses, and acting as ghost writers/editors on a number of books. Their book, Conversations with Marketing Masters, was published by John Wiley in January 2007.

Table of Contents

Foreword

Acknowledgements

About the authors

Introduction

Ray Anderson

James Cameron

Paul Dickinson

John Elkington

John Grant

Denis Hayes

Gary Hirshberg

Tony Juniper

Professor Sir David King

Amory B. Lovins

Professor Wangari Maathai

Ricardo Navarro

Dr Vandana Shiva

Jeffrey Swartz

Sir Crispin Tickell

Index

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