Cooperative Strategy Competing Successfully Through Strategic Alliances

by Dussauge, Pierre; Garrette, Bernard

• ISBN13: 9780471974925
• ISBN10: 0471974927
• Edition: 1st
• Format: Hardcover
• Copyright: 1999-07-09
• Publisher: WILEY

Summary

In recent years, such corporate giants as Boeing, Toyota, Nestl, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, managers have found collaboration to be a difficult, and sometimes dangerous, strategy; they have often over-estimated the benefits of alliances while overlooking their pitfalls which only materialize over time. C.K. Prahalad notes in the foreword that "managers need a robust framework for navigating through these uncharted waters" and that "this book provides an invaluable source of ideas and practical guidance in their search." As the dynamics of the business landscape change and alliances become an increasingly used competitive weapon, Cooperative Strategy will enable managers to plan, implement and make the best use of strategic alliances. "This booksignificantly advances the literature on strategic alliances. The case studies are fresh and the insights they provide are powerful. This book is a must read for both managers and academics interested in cooperative strategies." Nitin Nohria, Professor of Business Administration, Harvard Business School "This book provides an excellent guide to the new skills needed in an environment where more and more managers must learn to collaborate in order to enhance the competitive position of their company. No-one can become a global leader alone." John M. Stopford, Professor of International Business, London Business School "The framework developed by Pierre Dussauge and Bernard Garretteprovides new and valuable insights on the strategic and managerial issues raised by alliances, in particular when these alliances bring together companies that compete in the same industries. Indeed, getting former competitors to co

Author Biography

Pierre Dussauge is the author of Cooperative Strategy: Competing Successfully Through Strategic Alliances, published by Wiley.

Bernard Garrette is the author of Cooperative Strategy: Competing Successfully Through Strategic Alliances, published by Wiley.

Table of Contents

Foreword	xi
C.K. Prahalad
Introduction	xiii
1 WHAT IS A STRATEGIC ALLIANCE?	1	(16)
Alliances: A specific form of multi-company strategy	2	(8)
A definition of strategic alliances	2	(3)
The specific features of alliances: multiple decision-making centers, constant bargaining and clash of interests	5	(3)
Are alliances an unstable type of organization and a hazardous strategy?	8	(2)
The legal context of interfirm cooperation	10	(7)
The legal forms given to alliances	10	(2)
Regulations governing allianances and cooperation	12	(5)
2 THE ERA OF STRATEGIC ALLIANCES	17	(1)
From traditional joint ventures to strategic alliances	18	(1)
Joint ventures and multinationals	19	(1)
Joint ventures and competition	20	(1)
What makes alliances ``strategic''?	21	(1)
A panorama of interfirm cooperation	22	(1)
The geography of alliances	23	(2)
The industrial context of alliances	25	(2)
Why enter into alliances?	27	(1)
Globalization	27	(3)
Technical change	30	(2)
Disenchantment with mergers and acquisitions	32