Copy This!

by Orfalea, Paul

• ISBN13: 9780761143857
• ISBN10: 0761143858
• Edition: Reprint
• Format: Paperback
• Copyright: 2007-03-30
• Publisher: Workman Pub Co

Summary

Bill Moyers said this about Paul Orfalea after reading Copy This!: "If I could live my life over again, I would sit at his feet and listen to everything he has to say." And David Brancaccio, host of NOW on PBS, wrote: "As the host for a decade of a daily business program, I had to read what seemed like every business book published in the English language. It is, therefore, with authority that I can say Paul Orfaleas book is wonderful, heartbreaking, and profoundly useful." Now in paperback, Copy This!, Paul Orfale's memoir of turning lemons into lemonade, is wise, personal, funny, unflinchingly honest, and filled with wisdom, business lessons, and his inspired Orfalea Aphorisms. It's the story of how a struggling kid who could barely read, write, or sit still managed to grow a 100-square-foot copy shop named Kinko's into a $1.5 billion empire that Fortune named one of the best places in America to work. And it's the story of an individual who saw his learning disabilitiesADHD and dyslexiaas learning opportunities, which molded the homegrown, compassionate culture that allowed Kinko's to thrive, and guided the behavior of a CEO who had no choice but to think different. A terrifically entertaining read from a born storyteller, but with the hardcore guts of true business acumen, Copy This! will blow fresh air into the thinking of any manager, entrepreneur, executive, or business owner.

Author Biography

Paul Orfalea frequently teaches at USC and UCSB

Table of Contents

Foreword	p. vii
Preface	p. ix
Acknowledgments	p. xi
Introduction	p. xiii
Anybody Else Can Do It Better	p. 1
Are You "In" or "On" Your Business?	p. 10
Manage the Environment, Not the People	p. 22
The Business of Business is Emotion	p. 40
Face Outward	p. 51
Find Your Philosophy	p. 72
Life Is a Picnic	p. 85
Deal with Your Dark Side	p. 99
Watch Your Karma	p. 116
Fail Forward	p. 126
Make Money While You Sleep	p. 139
Know When to Fold 'Em	p. 155
Know When to Walk Away	p. 168
Repurpose Yourself	p. 180
The Cast of Recurring Characters	p. 190
Stories That Didn't Fit in the Book	p. 192
Orfalea's Aphorisms	p. 199
About the Authors	p. 204
The Big Thank You	p. 205
Index	p. 220
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