Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface to the Third Edition | xiii | ||||
Preface to the First Edition | xv | ||||
Acknowledgments | xix | ||||
|
1 | (11) | |||
|
12 | (25) | |||
|
37 | (26) | |||
|
63 | (35) | |||
|
98 | (23) | |||
|
121 | (28) | |||
|
149 | (24) | |||
|
173 | (30) | |||
|
203 | (26) | |||
10: Writing Commercials and Multimedia Presentations | 229 | (31) | |||
11: Writing for the Web | 260 | (26) | |||
12: Writing E-Mail Marketing | 286 | (27) | |||
13: How to Get a Job as a Copywriter | 313 | (28) | |||
14: How to Hire and Work with Copywriters | 341 | (22) | |||
15: Graphic Design for Copywriters | 363 | (14) | |||
Appendices: | |||||
|
377 | (8) | |||
|
385 | (4) | |||
|
389 | (1) | |||
|
390 | (2) | |||
|
392 | (1) | |||
Sources | 393 | (6) | |||
Index | 399 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.