Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective

by Moingeon,Bertrand

• ISBN13: 9780415282055
• ISBN10: 0415282055
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2002-09-13
• Publisher: Routledge

Summary

This edited book is devoted to an issue of increasing importance in management theory and practice: organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations, and organization theory. As globalization of business and organizations of all kinds becomes the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices resulting in conflicting definitions, and little cumulative research. The aim of this title is to further understanding about collective identities phenomena by bringing together contributions from various management disciplines. The editors have developed an integrative framework--the five-facet framework--that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing andcommunication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using the five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.

Table of Contents

List of figures	vii
List of tables	ix
List of contributors	xi
Foreword	xv
Charles J. Fombrun
Acknowledgments	xix
Introduction	1	(10)
Bertrand Moingeon
Guillaume Soenen
PART I The dynamics of identities	11	(62)
The five facets of collective identities: integrating corporate and organizational identity	13	(22)
Guillaume Soenen
Bertrand Moingeon
The hybrid identity of law firms	35	(16)
Stuart Albert
Edward Adams
Where do we go from here? Predicting identification among dispersed employees	51	(22)
Kevin W. Rock
Michael G. Pratt
PART II Identities in action	73	(58)
Reducing dissonance: closing the gap between projected and attributed identity	75	(16)
Samia Chreim
Manifestations in behavior versus perceptions of identity: convergence or not?	91	(24)
Johan Van Rekom
Narractive identity: navigating between ``reality'' and ``fiction''	115	(16)
Bernard Kahane
Roland Reitter
PART III Managing identities	131	(64)
Creating a new identity for France Telecom: beyond a visual exercise?	133	(23)
Monique Brun
Conversion of organizational identity research findings into actions	156	(19)
Cees B. M. Van Riel
Jan-Jelle Van Hasselt
Corporate brand and organizational identity	175	(20)
Jean-Noel Kapferer
Index	195