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9780203218112

Corporate Reputation and Competitiveness

by ; ; ;
  • ISBN13:

    9780203218112

  • ISBN10:

    0203218116

  • Format: Nonspecific Binding
  • Copyright: 2005-09-29
  • Publisher: Taylor & Francis

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Summary

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

Table of Contents

Reputation as a Strategic Approach
A Brief History of Strategic Thinking
The traditional way of managing reputation
The Reputation Paradigm
The Company as a Brand
Defending a Reputation
Managing Reputation by Managing Corporate Personality
Measuring Reputation: The Corporate Personality Scale
The Management of Image of Identity
Harmonizing Image and Identity
Reputation and Business Performance
Challenges in Reputation Management
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

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