Corporate Social Responsibility : Readings and Cases in a Global Context

by Crane; Andrew

• ISBN13: 9780415424288
• ISBN10: 0415424283
• Format: Hardcover
• Copyright: 2008-01-29
• Publisher: Routledge

Summary

Modern business is obliged to meet increasingly demanding ethical, environmental, legal, commercial and public standards as defined by wider society. Corporate Social Responsibility (CSR) has therefore become an important consideration for managers at all levels, as well as one of the most vibrant areas of study and research in the field of business and management. This important new book provides a comprehensive and student-centred introduction to the key themes and issues currently being addressed in CSR around the world. The book brings together material by the most influential teachers and scholars working in CSR today, as well as many of the most cited and important articles, and is clearly structured in three parts: understanding CSR applying CSR managing CSR. Each section includes an extensive and accessible editorial commentary that introduces the keydebates and themes contained in the articles, as well as clearly defined learning objectives to guide the reader and challenging and thought-provoking study questions to consolidate learning. The book also includes three major case studies to enable the reader to relate theory to the real world, focusing on Nike in Asia, Vodafone in South Africa and ABN AMRO in Brazil. Drawing on examples and issues from across the globe, this book is essential reading for all students and managers with an interest in corporate governance and business ethics.

Author Biography

Andrew Crane is the George R. Gardiner Professor of Business Ethics at the Schulich School of Business at York University, Canada. Dirk Matten holds the Hewlett-Packard Chair in Corporate Social Responsibility at the Schulich School of Business at York University, Canada. Laura J. Spence is a Reader in Business Ethics at Brunel University, UK. She is Deputy Director of BRESE (Brunel Research in Enterprise, Innovation, Sustainability and Ethics).

Table of Contents

Acknowledgements	p. ix
Understanding CSR	p. 1
Corporate social responsibility: in a global context	p. 3
The case for and against CSR	p. 21
'A Friedman doctrine - The social responsibility of business is to increase its profits'	p. 26
'The case for corporate social responsibility'	p. 32
What is CSR? Concepts and theories	p. 54
'The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders'	p. 60
'Corporate social responsibility theories: mapping the territory'	p. 76
Responsibilities to stakeholders	p. 107
'Stakeholder management: framework and philosophy	p. 111
'The Stakeholder theory of the corporation: concepts, evidence, and implications'	p. 139
Vodafone: Africa calling	p. 166
Applying CSR	p. 175
CSR in the marketplace	p. 177
'Is there a market for virtue? The business case for corporate social responsibility'	p. 181
'Meeting the ethical gaze: challenges for orienting to the ethical market'	p. 210
CSR in the workplace	p. 229
'The development of human rights responsibilities for multinational enterprises'	p. 233
'Corporate social responsibility as a participative process'	p. 255
CSR in the community	p. 265
'The next wave of corporate community involvement: corporate social initiatives'	p. 270
'The competitive advantage of corporate philanthropy'	p. 286
CSR in the ecological environment	p. 306
'Beyond greening: strategies for a sustainable world'	p. 311
'Corporate political action in the global polity: national and transnational strategies in the climate change negotiations'	p. 325
ABN AMRO Bank: banking on Brazil	p. 343
Managing CSR	p. 351
CSR reporting and auditing	p. 353
'Struggling with the praxis of social accounting: stakeholders, accountability, audits and procedures'	p. 358
'How to do it'	p. 400
CSR strategy and implementation	p. 416
'How corporate social responsibility pays off'	p. 420
'Codes of conduct as a tool for sustainable governance in MNCs'	p. 432
Globalization and CSR	p. 456
'Serving the world's poor, profitably'	p. 461
'The downward spiral and the US model business principles: why MNEs should take responsibility for the improvement of world-wide social and environmental conditions'	p. 474
Nike's global supply chains: stepping up to the mark?	p. 496
'The path to corporate responsibility'	p. 497
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