Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
List of figures | p. ix |
List of tables | p. x |
Acknowledgments | p. xi |
Introduction | p. 1 |
Fundamentals | |
Is corporate social strategy ethical? | p. 29 |
Theory of the firm and corporate social strategy | p. 48 |
How do we build corporate social strategy? | p. 64 |
Elements of successful corporate social strategy | p. 86 |
The process of developing corporate social strategy | |
Competitive environment | p. 107 |
From stakeholder management to social strategy | p. 128 |
Resources and capabilities | p. 166 |
Organizational identity | p. 183 |
Implementing social strategy | |
Organizing for social strategy | p. 213 |
Corporate social strategy management and the multinational firm | p. 238 |
Measurement and evaluation | p. 261 |
The future of social strategy | p. 287 |
Bibliography | p. 302 |
Index | p. 340 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.