Corporation : A Global Business Simulation

by Smith, Jerald R.; Golden, Peggy A.

• ISBN13: 9780131001435
• ISBN10: 0131001434
• Edition: 4th
• Format: Paperback
• Copyright: 2002-07-12
• Publisher: Prentice Hall

Summary

Easy to start-up and useeven for learners with no computer experiencethis multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations.The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force.For individuals who need to employ efficient market strategy and decision-making in a variety of industries.

Table of Contents

Index	iv
Quick Reference Guide	v
The Simulation Scenario	1	(4)
The Decision-Making Process	5	(22)
Decisions for Each Strategic Business Unit	5	(9)
Corporate Decisions	14	(5)
Buying a Venture Company	19	(4)
Key Decision Form and Strategic Errors	23	(2)
Troubleshooting Your Performance	25	(2)
Student Disk Instructions	27	(4)
Program Error Messages	29
Modifying Your Decisions	27	(4)
Analysis of the Starting Position	31	(8)
Financial Starting Position for Your Team	36	(3)
Incidents	39	(30)
Organizing Your Team	69	(8)
Peer Evaluation Forms	73	(4)
Financial Analysis of the Simulation	77	(8)
Log Book	72	(10)
Proforma Analysis Statements	82	(3)
Simulation Planning and Evaluation	85	(10)
Management Audit	93	(2)
Decision Forms	95	(4)
Decision Journal	96	(3)
Decision Forms	99