Cover Your Assets and Become Your Own Liability : Self-Serving Destroys from Within

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  • Format: Hardcover
  • Copyright: 2009-11-01
  • Publisher: Ingram Pub Services
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Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow While America was landing on the moon, Japan was landing in our living room. One nation focused on the conquest of space; the other on the conquest of mass consumer markets.Cover Your Assetsdelves into how an export power became an importer in three decades through self-serving. CYA management and discusses the need for leadership transformation to return to the days of glory. The cost of a nation's leadership adopting atake care of menow mentality is huge. When they sacrifice tomorrow for today, they have sold tomorrow. CYA includes a self-assessment on how to change personally and professionally. There is a need to zap theYes Menin our heads and understand what makes us tick. Those who don't are hard-pressed to understand how to manage, motivate or control others. We all have a need to feel good today but too much of today leads to too little tomorrow.

Author Biography

Dr. Gene Landrum once managed plants in America, Europe and Asia in mass consumer market industries. Here he saw the incredible differences between American instant-gratification--quarterly reports affliction he calls it--and Asian long-term vision. He continued studying the phenomenon with his doctoral studies of "how thing tick."  He is now a professor Emeritus at Hodges University where he teaches MBS's the nuances of International Marketing, Organizational Behavior and Management.

Table of Contents

A CYA Game - What Makes You, Can Break Youp. 1
The Power Game - A Hired Hand Afflictionp. 21
The Bucks Game - Chasing Money is an Entropic Trekp. 49
The Brain Game - Mind Myopia & Tunnel Visionp. 67
The Balls Game - Greed vs. Fear Prevails in All Venuesp. 89
The Passion Game - Get Excited or Change Venuesp. 117
The Street Smarts Game - It's Bred Not Bornp. 135
The Attitude Game - A Self-Fulfilling Prophecyp. 155
The Pitch Game - Make it Easy for 'em to say Yes!p. 173
Superstars Begin at the End - And then work back to the Beginningp. 189
Never, Ever Listen to an Expert They're lost in their own Reveriep. 205
The Bottom Fuel's the Trek to the Top - Breakdown = Breakthroughp. 217
We Always Get What We Expect - Be careful what you wish forp. 235
Epilogue: Personal Transformation - Fame & Fortune are Attributes of Positive Mindsetsp. 253
Transformation Self-Assessment - What Makes You Tick?p. 257
About the Authorp. 259
General Referencesp. 261
Indexp. 269
Table of Contents provided by Ingram. All Rights Reserved.

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