Cover Your Assets and Become Your... | Buy

Sacrifice Tomorrow for Today and You'll have Destroyed Tomorrow While America was landing on the moon, Japan was landing in our living room. One nation focused on the conquest of space; the other on the conquest of mass consumer markets.Cover Your Assetsdelves into how an export power became an importer in three decades through self-serving. CYA management and discusses the need for leadership transformation to return to the days of glory. The cost of a nation's leadership adopting atake care of menow mentality is huge. When they sacrifice tomorrow for today, they have sold tomorrow. CYA includes a self-assessment on how to change personally and professionally. There is a need to zap theYes Menin our heads and understand what makes us tick. Those who don't are hard-pressed to understand how to manage, motivate or control others. We all have a need to feel good today but too much of today leads to too little tomorrow.

Dr. Gene Landrum once managed plants in America, Europe and Asia in mass consumer market industries. Here he saw the incredible differences between American instant-gratification--quarterly reports affliction he calls it--and Asian long-term vision. He continued studying the phenomenon with his doctoral studies of "how thing tick." He is now a professor Emeritus at Hodges University where he teaches MBS's the nuances of International Marketing, Organizational Behavior and Management.

A CYA Game - What Makes You, Can Break You	p. 1
The Power Game - A Hired Hand Affliction	p. 21
The Bucks Game - Chasing Money is an Entropic Trek	p. 49
The Brain Game - Mind Myopia & Tunnel Vision	p. 67
The Balls Game - Greed vs. Fear Prevails in All Venues	p. 89
The Passion Game - Get Excited or Change Venues	p. 117
The Street Smarts Game - It's Bred Not Born	p. 135
The Attitude Game - A Self-Fulfilling Prophecy	p. 155
The Pitch Game - Make it Easy for 'em to say Yes!	p. 173
Superstars Begin at the End - And then work back to the Beginning	p. 189
Never, Ever Listen to an Expert û They're lost in their own Reverie	p. 205
The Bottom Fuel's the Trek to the Top - Breakdown = Breakthrough	p. 217
We Always Get What We Expect - Be careful what you wish for	p. 235
Epilogue: Personal Transformation - Fame & Fortune are Attributes of Positive Mindsets	p. 253
Transformation Self-Assessment - What Makes You Tick?	p. 257
About the Author	p. 259
General References	p. 261
Index	p. 269
Table of Contents provided by Ingram. All Rights Reserved.

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